Tag: sustainability

creativity

From Black Gold to Golden Opportunity: A Kentucky Coal Mine’s Bright New Future

Christa Avampato
Martin County Solar Project, Kentucky. https://www.martincountysolarproject.com/

One of my great joys is to uncover stories about abandoned places sustainably retrofitted to get a new lease on life. This transformation made my heart sing: a former coal mine in Kentucky, once a symbol of industrial might and negative environmental impacts, is now gleaming with thousands of solar panels, powering a cleaner tomorrow. It offers a powerful beacon of hope for a sustainable future.

For generations, communities in places like Martin County, Kentucky, built their lives around coal. It was the “black gold” that fueled homes and industries across the nation while also degrading the land and human health. As the energy landscape shifted, so did these communities, often leaving behind economic hardship and vast, altered landscapes stripped bare of the nature they once harbored. The Martiki coal mine, closed in the 1990s, stood as a stark reminder of this past complicated, painful past.

A Phoenix Rising: The Martin County Solar Project

Today, that same landscape is being reborn. The Martin County Solar Project (MCSP) is transforming 900 acres of reclaimed mine land into a massive 111-megawatt solar farm. Picture this: over 214,000 bifacial solar panels, designed to capture sunlight from both sides, now stretch across the terrain where heavy machinery once toiled.

The Martin County Solar Project’s website shares that it began commercial operation in December 2024. It will generate enough quiet, clean renewable energy each year to power approximately 18,529 Kentucky homes.

This isn’t just about replacing one energy source with another; it’s about intelligent, hopeful repurposing. The beauty of this project lies not only in its clean energy output but also in its clever use of existing infrastructure. The former mine site, already flattened and with clear access to sunlight, still retained its transmission lines and substations. This meant less new construction, lower costs, and a faster path to bringing clean energy onto the grid—a truly smart way to leverage the past for the future.

Beyond Energy: A Boost for the Community

The benefits extend far beyond power generation. This project is a successful example of how the transition to a green economy can revitalize communities. The MCSP created hundreds of good-paying construction jobs, bringing much-needed employment to a region that had experienced significant job losses as coal production declined. Looking ahead, the solar farm will provide ongoing maintenance jobs and generate stable tax revenue for Martin County, helping to diversify its economy and build a more resilient future.

Major corporations are taking notice, too. Toyota Motor North America, for instance, has committed to purchasing 100 MW of the solar energy generated through a long-term agreement. This partnership highlights how businesses are increasingly seeking out sustainable energy solutions, not just for environmental reasons, but for economic stability and to meet their own ambitious climate goals.

The Martin County Solar Project is more than just a power plant; it’s a testament to human ingenuity and our ability to adapt and innovate while reconciling with a difficult past. It’s a story of turning a painful environmental legacy into a vibrant, job-creating clean energy future. It shows us that even the most challenging landscapes can be repurposed for the good of both people and the planet. It’s an inspiring vision of what’s possible when we embrace sustainable solutions, proving that a green future is also a prosperous future.

creativity

Planet of the Grapes: The Future of Sustainable Materials is Found in a Vineyard

Christa Avampato
Planet of the Grapes clutch and the wine waste that made it. Image from https://planetofthegrapes.fr/.

In the sun-drenched vineyards of Provence, France, where winemaking is an age-old tradition, a new kind of harvest is taking place. Instead of producing bottles of Rosé, one innovative company is collecting the leftover grape skins, seeds, and stems — known as “grape marc” — to create a revolutionary biomaterial. This is the story of Planet of the Grapes, a company proving that the solution to fashion’s waste problem might just be found at the bottom of a wine barrel.

Founded by Samantha Mureau, a fashion industry veteran, Planet of the Grapes was born out of her desire to counteract the devastating environmental and social impacts of fast fashion. She found her inspiration close to home when she realized the abundant grape marc left over from winemaking could be given a second life. Instead of being discarded or composted, it could be transformed into a high-performance, eco-friendly alternative to traditional leather and textiles.

The process is as fascinating as it is sustainable. Planet of the Grapes sources its grape marc from local, organic vineyards in Provence, fostering a low-carbon, community-driven supply chain. The grape waste is then dried, ground into a powder, and mixed with other natural ingredients to create a paste. This paste is spread out to create a supple, leather-like material. The entire process is designed to be as animal-free and petroleum plastic-free as possible, adhering to strict EU regulations.

The resulting biomaterial is not just a sustainable substitute; it’s a new material with its own unique character. Designers who have worked with it say you can feel the subtle texture of the broken-down grape marc, a tangible reminder of its natural origin. This “grape leather” can be colored using a palette inspired by different wine shades, from a rich merlot to a crisp chardonnay, making it a beautiful and versatile material for fashion and lifestyle products.

Planet of the Grapes is a prime example of the growing “biomaterials” movement, where companies are finding creative ways to turn agricultural waste into valuable resources. By valorizing what was once considered waste, they are creating a more circular economy and reducing the fashion industry’s reliance on harmful materials. It shows how innovation can be a powerful force for change, proving that a more beautiful, responsible, and nature-friendly future is within reach.

Follow Planet of the Grapes on Instagram to see their behind-the-scenes process.

creativity

Copenhagen: From Concrete Jungle to Sponge City 🌊

Christa Avampato
Photo by Nick Karvounis on Unsplash

Copenhagen, the vibrant capital of Denmark, is renowned for its design, cycling culture, and high quality of life. But beneath the charming canals and green spaces, a pressing challenge looms: managing increasingly intense rainfall due to climate change. Rather than relying solely on traditional infrastructure like pipes and sewers, Copenhagen is embracing nature-based solutions, transforming itself into a “sponge city.”

The sponge city concept, originating in China, focuses on absorbing and retaining rainwater where it falls, mimicking how nature manages water. This involves integrating nature-based solutions into the urban landscape to capture, filter, and slowly release stormwater to mitigate flooding.

“If you want to survive, you have to be spongy,” says Yu Kongjian, dean of Peking University’s College of Architecture and Landscape Architecture, and founder of Turenscape, one of China’s largest landscape architecture firms. “Trying to protect cities with hard, gray infrastructure made of concrete is doomed to fail.”

Copenhagen is a frontrunner in the spongey revolution, and its journey offers valuable lessons for cities worldwide grappling with similar climate-related challenges. My dear archipelago home city of New York, I’m looking at you!

One of the key elements of Copenhagen’s sponge city transformation is the creation of what’s known as green infrastructure. Parks and green spaces are being redesigned to function as rainwater retention basins during heavy downpours. These areas, often featuring sunken lawns and permeable surfaces, can temporarily store significant volumes of water, reducing the strain on the city’s human-made drainage system and reducing the risk of flooding. For example, Enghaveparken has been renovated to include a large underground reservoir capable of holding approximately 22,700 cubic meters of water. This dual-purpose space serves as a recreational area for residents while providing crucial stormwater management capacity.

Beyond parks, Copenhagen is incorporating blue infrastructure into its urban fabric, giving water a place to flow. The city’s numerous canals and harbors are being leveraged to manage excess water. Innovative solutions like floating wetlands and constructed ponds not only enhance biodiversity but also help to filter and retain stormwater. Furthermore, permeable pavements are being increasingly adopted in streets and public squares, allowing rainwater to seep into the ground rather than running off into drains. This reduces surface runoff and helps to replenish groundwater levels.

The driving force behind Copenhagen’s commitment to becoming a sponge city is its ambitious Cloudburst Management Plan, developed after a severe storm in 2011 caused widespread flooding. This comprehensive plan outlines a series of long-term projects aimed at making the city more resilient to extreme weather events. It emphasizes a collaborative approach involving the municipality, utility companies, businesses, and citizens in implementing nature-based solutions across the urban landscape.

The benefits of Copenhagen’s sponge city approach are manifold. Beyond reducing flood risk and alleviating pressure on drainage systems, these green and blue infrastructure initiatives enhance the city’s livability. They create more green spaces for recreation, improve air quality, support biodiversity, and even help to cool urban heat islands during hot summer months.

Copenhagen’s journey to becoming a sponge city is not without its challenges. Retrofitting existing urban areas with green and blue infrastructure requires careful planning, investment, and community engagement. However, the city’s proactive and integrated approach serves as an inspiring model for how other cities can adapt to the increasing impacts of climate change by working with nature, rather than against it. As extreme weather events become more frequent, the lessons learned in Copenhagen offer valuable insights for building more resilient and sustainable cities for the future.

You can read more about Copenhagen’s plans to manage climate change at https://urbandevelopmentcph.kk.dk/climate.

creativity

Living Roman

Christa Avampato
Photo of St. Peter’s through Rome’s Aventine Keyhole by my sister, Maria Avampato Waldrep

Italians have their priorities straight. I had the privilege to be in Rome for a week with my sister. It’s her favorite city and I see why. (Also huge thanks to her for arranging our entire trip and for taking this photo of St. Peter’s through Rome’s Aventine Keyhole with a line of ornery, inpatient teenagers behind her!) It was so fun to see dear friends, Julie and Brian, who were also in Rome. And Julie was one of the people who encouraged me to take this whole trip!

Rome is a thriving, livable city. It feels comfortable and easy. Forgiving. It takes its time because it knows it has time. Weathering thousands of years of history, often brutal and bloody, gives Romans perspective. People don’t rush in a place that’s eternal. They go out late. They linger. They rest.

Art is everywhere. Everything is art – a statue, the way the water runs through a fountain, a twirl of spaghetti, the language, the winding of a road, a sculpted scoop of gelato, a swirl of rich balsamic vinegar in green-tinted, earthy olive oil. A Roman life is a masterpiece that goes on and on.

Only take what you need. Just enough food. Just enough water. Your salad doesn’t need to drown in dressing. Your house doesn’t need to make a statement. Your tiny car is parked sideways to make room for more people traveling via different modes of transport. Take what you need and leave the rest for others. It’s a minimalist life, not a maximalist one, that offers a greater reward – freedom from the weight of physical things and knowing that neighbors have what they need because you didn’t overindulge.

Walk the streets at any time and be entertained, be joyful, be at ease. It’s not about spectacle. It’s just about living every simple, singular moment. That’s all there is. That’s all there needs to be.

There’s fresh spring water from fountains available to everyone all over the city. More hydration, less plastic bottle trash. Laughter and live music provide the soundtrack for the streets. On these days of simple microjoys, I wanted for nothing. Everything I needed was here. In a city of abundance, I found it made me want less because I wasn’t worried about having enough. What a gift.

Now back home in America, I’m going to keep Roman living top of mind and close to my heart. It has much to teach us about living well and sustainably, thriving in hard times, and caring for our neighbors.

creativity

How Fungi Are Illuminating a Sustainable Future

Christa Avampato
Photo by Igor Omilaev on Unsplash

Imagine a future where the gentle, natural glow of wood guides you along a park path or illuminates your home, all without a single watt of electricity. This isn’t a scene from a fantasy movie; it’s a groundbreaking reality being forged by scientists who are harnessing the power of nature itself to create a sustainable alternative to traditional lighting. At the forefront of this innovation is Francis Schwarze, a fungal researcher at the Swiss Federal Laboratories for Materials Science and Technology (Empa), and his team, whose work on bioluminescent wood is nothing short of revolutionary..

In their research, Schwarze’s team demonstrated a remarkable example of biomimicry, the practice of drawing inspiration from nature to solve human design challenges. They looked to the forest floor and the eerie phenomenon of “foxfire,” the natural glow emitted by certain fungi in decaying wood. By isolating and studying the ringless honey fungus (Desarmillaria tabescens), they were able to understand and then replicate this process in a controlled laboratory setting. The team discovered that this particular fungus could be introduced into wood in a way that maintains the wood’s structural integrity while it is imbued with the fungus’s natural ability to glow.

The magic of the glow comes from a natural chemical reaction involving an enzyme called luciferase, the very same enzyme that makes fireflies light up the night. When the fungus-treated wood is exposed to air, the enzyme triggers a reaction that produces a soft, green light. The result is a completely self-sustaining, non-toxic, and non-electric light source that could one day transform our approach to lighting.

While the current glow is comparable to the light of a candle and lasts for about 10 days, the research represents a crucial proof of concept. The team, including researcher Giorgia Giovannini, is actively working on optimizing the process to increase the brightness and longevity of the luminescence.

The practical applications of this innovative material are as numerous as they are inspiring. Imagine urban spaces where bus shelters and street signs are naturally illuminated, reducing light pollution and energy consumption. Think of a park where benches and pathways glow gently, eliminating the need for harsh electric lamps. In homes, this biohybrid material could be used for designer furniture, artistic wall panels, or even subtle safety markers, all glowing without a power source. This innovation could also inspire a new class of biomimicry products, moving beyond wood and into other materials that could be made to self-illuminate or possess other natural properties.

Ultimately, this research highlights the immense potential of looking to nature for solutions. By collaborating with living organisms, scientists are not just creating a new product; they are pioneering a new field of sustainable materials science. The work of Schwarze and his team is a shining example of how understanding and working in harmony with the natural world can lead to a brighter, more sustainable future for us all. It reminds us that some of the most profound innovations aren’t about building something entirely new, but about learning from and enhancing what already exists.

creativity

A dream realized – I graduated from University of Cambridge

Christa Avampato

It happened! A dream deferred, but not denied. The hope of going to and graduating from University of Cambridge was part of what kept me alive during my cancer journey in 2020 / 2021. On Friday, that hope became a reality — I graduated with my Master’s in Sustainability Leadership with my friends, family, and faculty there.

The best part of these years has been to do this programme with such a stunning group of people who have inspired me from day one when we started down this path together in September 2022 – students, faculty, and staff. No one’s more fortunate than me to have had this experience with them and to call them dear friends.

In this uncertain world, I’m not sure what my next chapter holds. I do know I’m on my way and all the better for having these gorgeous people as fellow travelers.

A profound thank you full of love and an enormous congratulations to everyone in Cohort 13. I’m beyond proud to be one of you and I’m already looking forward to our next reunion.💚 (Happy photos below!)

creativity

Embracing stakeholder theory in Finland this summer

Christa Avampato
Photo from https://events.tuni.fi/stakeholdertheory/sustainability/

Finland, I can’t wait to meet you! I was accepted into the 2025 Summer Seminar in Stakeholder Theory at Tampere University with University of Virginia Darden School of Business (my alma mater), Darden-The Institute for Business in Society (IBIS), and RESPMAN Research Group. I’ll join an incredible global group of faculty, researchers, and PhD students to learn and share how to best integrate stakeholder theory into my work in sustainability and climate change mitigation. As part of the program, I’m revising and refining the work I started in my University of Cambridge / Cambridge Institute for Sustainability Leadership (CISL) dissertation on the role of storytelling to engage family offices in climate investments. I’ve spent the last 2 months editing (cutting it in half!) and am excited to get feedback on it. In addition to that paper, I’ll also work on 3 more research projects:

  • The Stories We Eat: Narratives to Shape Stakeholder Behavior and Policy for Sustainable Food Futures
  • Narrative Power: Using Digital Media to Convey the Voice of Future Generations and Nature in Sustainability Storytelling
  • From Self-Interest to Shared Benefit: How to Adapt Finland’s Exemplar of Public Trust Amidst Power Asymmetries in U.S. Businesses

I’m so grateful for this opportunity to learn and engage with these incredible people in one of the most sustainable communities in the world. I’m most looking forward to spending time with my professor, mentor, and dear friend R. Edward Freeman, who is one of my heroes and the founder of the seminar. As the originator of stakeholder theory that transformed business ethics, his work has fundamentally changed how businesses and business leaders around the world operate. He’s the reason I went to Darden and he changed how I see the world and my role in it. I’m honored to have had his support and encouragement for all these years.

It’s going to be an incredible summer of learning. I’m excited to experience all of it and to see where it leads! Nähdään pian, Finland!

creativity

Feeling the Heat? How Cities Worldwide Are Cooling Down!

Christa Avampato
A worker who is part of the Cool LA initiative applying a pavement cooling coating. https://streetsla.lacity.org/marquerite-street-cool-pavement

Ever stepped out of an air-conditioned building into a city street and felt like you’d walked into an oven? That’s exactly how I felt last week in New York City. This is known as the urban heat island (UHI) effect. It makes cities significantly warmer than their surrounding rural landscapes, particularly at night. Why does this happen, and what are cities doing about it?

The Science Behind the Sizzle:

The UHI effect is largely a byproduct of how we build our cities. Here’s a quick breakdown of the culprits:

  • Dark Surfaces & Materials: Concrete, asphalt, and dark rooftops absorb and store vast amounts of solar radiation during the day. Unlike natural landscapes (think forests or water bodies) that reflect more sunlight and release moisture, these urban materials slowly re-emit that stored heat into the surrounding air, keeping temperatures elevated long after sunset.
  • Lack of Vegetation: Trees and plants provide natural cooling through shade and a process called evapotranspiration (where they release water vapor, like sweating). Cities, with their limited green spaces, miss out on these vital cooling benefits. The apartment building where I live straddles a city block. On one side, it’s a tree-lined street that’s almost completely shaded. On the other side of the building, there aren’t any trees at all. The temperature difference between the two entrances is often 10 degrees or more.
  • Urban Geometry: Tall buildings and narrow streets can create “urban canyons” that trap heat and block wind flow, preventing cooler air from circulating and dissipating trapped warmth.
  • Waste Heat: All the human activity in a city – cars, factories, air conditioning units – generates a significant amount of waste heat, further contributing to the overall temperature rise.

The consequences of the UHI effect are serious: increased energy consumption (more AC means more power plants working overtime), elevated air pollution and greenhouse gas emissions, and significant health risks, especially for vulnerable populations, including heat-related illnesses and even fatalities. In the United States, heat is indeed the deadliest weather-related hazard, claiming more lives annually than other extreme weather events like hurricanes, floods, or tornadoes

Cities Taking Innovative Action:

The good news is that cities around the world are recognizing this challenge and implementing clever, innovative solutions to cool down from cool pavement surfaces to using plants as part of walls, roofs, corridors, and increased green spaces. Here are a few inspiring examples:

  • Singapore: The “Garden City” Goes Further Singapore is a leader in green infrastructure. Beyond its lush parks, the city-state is integrating vegetation into buildings with impressive “green walls” and “sky gardens.” They’re also exploring district-level cooling systems, which are more energy-efficient than individual air conditioning units, and prioritizing science-based policies to reduce urban heat risks. Their commitment to planting millions of trees and creating numerous parks is paying off in tangible temperature reductions.
  • Los Angeles, USA: Paving the Way with Cool Pavements Known for its expansive roadways, Los Angeles has been actively experimenting with “cool pavements.” These lighter-colored surfaces reflect more sunlight and absorb less heat than traditional asphalt, significantly reducing surface temperatures. The city has already coated over a million square feet of pavement with these innovative materials. It is also experimenting with applying this coating to rooftops as well.
  • Rotterdam, Netherlands: Embracing Green Rooftops Rotterdam is literally building a cooler future from the top down. The city is actively promoting and implementing green rooftops on a massive scale, aiming to green over 900,000 square meters of rooftops. These vegetated roofs not only reduce ambient temperatures by acting as insulation and through evapotranspiration but also help with stormwater management.
  • Medellín, Colombia: Cultivating Green Corridors Medellín has transformed its urban landscape by creating a network of 30 “green corridors.” These shaded routes, lined with thousands of native trees, palms, and other plants, offer cooler pathways for people to travel and gather, directly combating heatwaves and improving air quality.
  • Paris, France: Creating “Cool Islands” Paris is tackling its urban heat with a strategic approach to “cool island” spaces. The city has identified and is creating 800 such spaces, including parks, water fountains, and public buildings like swimming pools and museums, which are significantly cooler than surrounding streets. They also have ambitious plans to plant 170,000 trees by 2026.
  • Seville, Spain: A “Policy of Shade” In a city accustomed to scorching summers, Seville has adopted a “policy of shade.” This includes installing more awnings, planting 5,000 trees annually, switching to heat-reflective construction materials, and installing more public fountains – all aimed at providing respite from the intense heat.

These examples demonstrate that while the urban heat island effect is a significant challenge, it’s not insurmountable. By embracing a combination of green infrastructure, cool materials, and thoughtful urban design, cities worldwide are proving that a cooler, more livable urban future is within reach.

What can you do?

Even as individuals, we can contribute to mitigating the UHI effect. Consider:

  • Support local initiatives for tree planting and green spaces.
  • Call your reps and offer these examples as something your city could try.
  • Choose lighter-colored materials for your own property if applicable.
  • Advocate for sustainable urban planning in your community.

Let’s work together to make our cities cooler, healthier, and more sustainable for everyone!

creativity

Unraveling Ocean Mysteries: The Deep-Sea Spiders Powered by Methane

Christa Avampato
Sericosura sea spiders in this study and maps where they’re found.
From https://www.pnas.org/doi/full/10.1073/pnas.2501422122

The ocean’s depths have always held secrets, a vast, unexplored frontier teeming with life that defies our conventional understanding. Just when we think we’ve seen it all, nature delivers another astonishing revelation. Recently, a groundbreaking discovery has captivated the scientific community and nature enthusiasts alike: the first-ever methane-powered sea spiders, thriving in the extreme conditions of the ocean floor.

Imagine a world where sunlight never penetrates, where pressures are crushing, and life seems impossible. Yet, in these seemingly inhospitable environments, vibrant ecosystems flourish, often fueled by chemosynthesis—a process where organisms derive energy from chemical reactions rather than sunlight. While hydrothermal vents and cold seeps are known hubs for such life, the discovery of methane-powered sea spiders introduces a new, fascinating chapter to this narrative.

These remarkable creatures, belonging to the ancient order of Pycnogonida, or “sea spiders,” have long been a source of wonder with their spindly legs and delicate forms. But what makes this new find truly extraordinary is their unique metabolic pathway. Scientists have observed these deep-sea arachnids congregating around methane seeps, areas where hydrocarbon gases leak from the seafloor. Through meticulous research, it was determined that these spiders don’t just live near the methane; they actively utilize it.

The research suggests a symbiotic relationship, perhaps involving specialized bacteria within the spiders’ gut or on their external surfaces, that can metabolize methane. This process converts the potent greenhouse gas into a usable energy source for the spiders, allowing them to thrive in an environment previously thought devoid of complex life forms that could directly tap into methane as fuel. It’s a biological marvel, showcasing evolution’s incredible adaptability.

This discovery has profound implications. It expands our understanding of life’s resilience and the diverse ways organisms can harness energy. It prompts us to reconsider the potential for life in other extreme environments, both on Earth and perhaps beyond. Furthermore, studying these methane-powered spiders could offer insights into novel biochemical processes, potentially leading to advancements in areas like bioremediation or sustainable energy.

The deep sea continues to be an endless source of inspiration and scientific inquiry. The methane-powered sea spider is not just a new species; it’s a testament to the ocean’s boundless capacity for wonder, reminding us that even in the most extreme corners of our planet, life finds a way, often in the most unexpected and awe-inspiring forms. As we continue to explore, who knows what other incredible adaptations await discovery in the mysterious depths below?

creativity

Scoring Green Goals: Making the 2026 FIFA World Cup in NY/NJ a Model of Sustainability

Christa Avampato
Award-winning artist and NJ native Rich Tu designed the NY/NJ poster intended to “reflect the vibrancy and diversity that define this region.” Image from City of Jersey City Official Government Facebook Page.

The excitement for the 2026 FIFA World Cup is already building, and as New York and New Jersey prepare to host a significant portion of this global spectacle including the final at MetLife Stadium on July 19, 2026, there’s a powerful opportunity to set a new standard for environmentally sustainable mega-events. Large-scale sporting events inherently have a substantial environmental footprint, from carbon emissions due to travel and energy consumption to vast amounts of waste generated. However, by embracing innovative and comprehensive green strategies, the NY/NJ World Cup can truly “score green goals” and leave a lasting positive legacy for our planet.

FIFA has already outlined a sustainability and human rights strategy for the 2026 World Cup, focusing on sustainable infrastructure, mitigating climate impact, reducing air pollution, and promoting water efficiency. Building on this, here’s how New York and New Jersey can lead the way:

1. Transportation Transformation: Moving the Masses Sustainably

  • Prioritize Public Transit: This is perhaps the single most impactful area. With New York and New Jersey’s extensive public transportation networks, a concerted effort to heavily promote and incentivize their use for fans, staff, and athletes is crucial. This includes clear signage, dedicated routes, extended service hours, and potentially even event-specific transit passes.
  • Active Travel Promotion: Encourage walking and cycling to venues where feasible. This means creating safe and accessible pedestrian pathways and ample, secure bike parking facilities.
  • Low-Emission Fleets: For official tournament vehicles, prioritize electric or hybrid vehicles. This extends to shuttle services for teams and VIPs.
  • Efficient Air Travel: Work with airlines to encourage direct flights and optimize routes to reduce emissions from air travel, which is a major contributor to the event’s carbon footprint.

2. Venue Virtuosity: Sustainable Infrastructure and Operations

  • Energy Efficiency and Renewables: Leverage existing stadiums like MetLife Stadium and Red Bull Arena. Implement aggressive energy efficiency measures, such as LED lighting and smart HVAC systems. Explore opportunities for on-site renewable energy generation (solar panels) and ensure all electricity used for the tournament is sourced from renewable energy providers.
  • Waste Not, Want Not: Implement a robust, multi-stream waste management system across all venues and fan zones. This means clearly labeled bins for recycling, composting, and landfill. The goal should be to minimize waste to landfill, focusing on a circular economy approach where materials are reused or recycled. Eliminate Single-Use Plastics: Ban single-use plastic bottles and foodware, encouraging reusable alternatives or offering compostable options. Food Waste Reduction: Partner with local food banks to donate unconsumed food and implement composting programs for food scraps.
  • Water Conservation: Implement water-saving fixtures and practices at venues and associated facilities. Explore rainwater harvesting for irrigation and other non-potable uses.
  • Sustainable Procurement: Prioritize sourcing materials, merchandise, and food from local, ethical, and environmentally responsible suppliers. This reduces transportation emissions and supports the local economy. Consider sustainable building certifications for any necessary temporary structures.

3. Fan and Community Engagement: A Collective Effort

  • Educate and Empower: Use the World Cup platform to raise awareness about environmental issues and promote sustainable practices among fans. This can be done through interactive displays, public service announcements, and engagement campaigns.
  • “Green Team” Volunteers: Recruit and train a dedicated “green team” of volunteers to assist with waste sorting, guide fans on sustainable transportation, and promote eco-friendly behaviors. If you’d like to get involved as a volunteer for the event in any capacity (green or otherwise!), you can sign up now at https://www.fifa.com/en/tournaments/mens/worldcup/canadamexicousa2026/volunteers
  • Local Partnerships: Collaborate with local environmental organizations, community groups, and businesses to implement sustainability initiatives and foster a lasting green legacy beyond the tournament.
  • Carbon Offsetting: While reduction is paramount, for unavoidable emissions, invest in high-quality, verifiable carbon offsetting projects that benefit local communities and ecosystems. However, transparency and accuracy in reporting are crucial to avoid “greenwashing.”

A Lasting Legacy

The 2026 FIFA World Cup offers more than just thrilling matches; it’s a chance for New York and New Jersey to demonstrate global leadership in sustainable event management. By meticulously planning and rigorously implementing these green initiatives, the tournament can inspire future large-scale events and leave a tangible, positive environmental legacy for generations to come. Let’s make the 2026 World Cup a true testament to the power of sport to drive positive change for our planet.