Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post,,, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at and Instagram at
Christa Avampato has written 4186 posts for Christa Avampato

Write every day: My Central Park


Me with my quote. Photo by Ameet Kamath.



Write every day: Redesign New York City schools with teachers at the table

In the product development process using design thinking and human-centered design methodologies, the very first stage is empathize. To create empathy for the people we’re creating for, a product developer like me talks with and listens to all stakeholders, and particularly to experts in the field for which we’re designing.

Teachers need to be part of the school reopening design process
I was shocked to learn from friends of mine who are teachers that this is not what’s happening in New York City schools, the country’s largest school system. None of them have been asked to participate in the design process to reimagine our schools in the era of COVID-19. The decision to reopen schools and the potential design of that reopening is being done by administrators, government officials, and, in some instances, parents. Teachers are not in the conversation (and neither are students), and yet they will be tasked with putting these plans into action. This not only lacks empathy; it’s also dangerous, inconsiderate, and setting the stage for damaging conflict.

Teachers are education experts
Subjects Matter Experts (known in product development by the acronym SME) are worth their weight in gold. They have insights that no one else in the process has. They are the center of making our strategy and plan a reality. Without their buy-in and advocacy, a product dies. Teachers (and students) need to be an integral part of the education redesign process, not just in New York City, but in every school district in the country.

How New York teachers are personally preparing for schools reopening
Perhaps the most heartbreaking part of this process to witness is that my teacher friends are preparing wills, power of attorney, and life insurance policies, and getting their documents like the location of passwords in order. They know that the chance of them getting sick is high if physical schools reopen. They have family members and friends to consider in this process, just like all other people. They are preparing for battle with an invisible enemy, all while trying as best they can to love, care for, and teach their students. This sad and desperate situation is their reality while they wait for the government’s decision.

Unity is still possible
Imagine where we would be now if New York City schools had spent all this time since March 2020 getting broadband to kids who don’t have it and figuring out how best to serve differently-abled kids. Instead, we have convoluted plans that are nearly impossible to decipher with little to no buy-in that are unlikely to work and even less likely to protect teachers, staff, students, and families from getting sick. After all we’ve been through in New York, don’t we deserve a chance to be unified in our efforts to protect one another as the school year begins? It’s not too late. Unity and collaboration with all stakeholders, teachers and students very much included, is still possible.

An open plea for collaboration with teachers
Governor Cuomo, Mayor de Blasio, Chancellor Carranza, and members of the New York City Council, I hope you will take ownership of this process and that in that ownership you will embrace the expertise of teachers to create a school system that is safe and productive for all. Here is my commitment as a concerned community member: I would happily facilitate the product development process to redesign schools in the wake of COVID-19 and I would do it for free. How to open our schools (in whatever capacity we do that) for the 2020 school year is one of the most important decisions this city will make. Let’s pull together as New Yorkers always do in times of difficulty. Let’s listen to one another. Let’s support one another. Let’s be unified in our efforts to keep everyone safe, healthy, and inspired. It’s possible, and necessary, for the sake of all our residents. I’m here if you need me.

Write every day: What is the moss of New York?


Moss in Riverdale Park, Bronx, New York City, August 1, 2020

Though moss is a simple plant, we shouldn’t underestimate its wisdom. It’s one of the oldest, wisest, and most experienced forms of life. Moss is an opportunist making the most of what’s available. It lies in wait, sometimes for years, for the right conditions to grow and reproduce.

Moss exhibits the skill of anabiosis When water is scarce, moss will completely dry out and play dead for as long as needed. But they aren’t dead at all. In their drying, they lay the groundwork for their renewal. Sprinkle them with a little water and the moss will spring back to life as if nothing had happened. They can also regenerate themselves from just a miniscule fragment.

Moss is the first life form to reinhabit an area that’s experienced devastation and loss. It’s the plant of second chances. Moss is hopeful. Despite destruction and stress, moss finds a way in and sets the stage for more life to return. Through their actions of collecting and holding water and contributing to the nutrient cycle of land, the will of moss changes the world, turning barren rock to gardens with enough time.

As I walk through my city of New York now, devoid of so much life and so much of what I love about it, I wonder what our proverbial moss will be. What will come back first to literally create the conditions that will seed the path for restoration and revitalization? What will create a haven for life and growth on the cultural bedrock of our city? What and who will set down roots here to build an enduring legacy for others, and how?

If only humans and our dreams could be as resilient as moss. If only we could find a way to see this time of COVID-19 only as a holding pattern. Not something that destroys us but something that makes us stronger, more resilient, more determined to thrive in the days ahead. Unfortunately we don’t have that seemingly-magical power of anabiosis. We can’t curl up in a ball, dry out, and wait for better times. We have to keep living, breathing, moving, working, eating, and growing. We’ll have to make a way out of no way, and the only way we can do that is together.

Write every day: A living example of what NYC looked like before colonization

I love to think about what New York looked like before it was New York and before the U.S. was colonized. Yesterday, my dog, Phineas, and I got to walk through a living breathing example of it. Riverdale Park in the Bronx is what’s known as a protected 50-acre Forever Wild area. The southern part of the park where we went is covered by the same type of forest that existed in pre-colonial times with tulip, 5 species of oak, black birch, and hickory trees as tall as 110-feet. The woods are on their way to becoming a mature or “climax” forest – a forest whose shade-tolerant seedlings will survive beneath their parents. Twenty-seven species of birds are also found here, including the screech owl.

The Raoul Wallenberg Forest is located across the street from Riverdale Park, and is named in honor of a Swedish diplomat who is credited with saving tens of thousands of Hungarian Jews from the Nazis during World War II. His death and disappearance after being imprisoned are a mystery, and for his courage and acts of heroism he was named an honorary U.S. citizen. This forest contains many trees with trunks more than 30 inches in diameter. Dozens of species of birds, including downy woodpeckers, red-tailed hawks, and white-throated sparrows, can be found there.

The bedrock of Riverdale is 1-billion-year-old Fordham gneiss, the oldest rock formation in New York City. On top of the gneiss, lies Inwood marble, which was once quarried in Riverdale for the production of lime. The Palisades cliffs that you can see across the river were carved by glaciers during the last ice age that started 2.6 million years ago.

Phin and I are looking forward to exploring the northern part of the park and the historic section of Riverdale very soon!



Write every day: Today I’m starting a new project

This fall, I’m applying to PhD programs in sustainable urban development. I’ve identified three programs that are a good fit for me, but I’m not waiting to be accepted to begin my work. I’m starting now, today, since I already have my broad thesis question: how do we turn New York City into the most sustainable, healthy, clean, and equitable city in the world?

I’ve outlined my next ten months of study while I wait to see which programs accept me. Each month, I’ll be researching how all of the New York City agencies within each city agency category work. Those categories are: Business, Civil Services, Culture and Recreation, Education, Environment, Health, Housing and Development, Public Safety, Social Services, and Transportation. Every day I’ll spend some time doing this research and carefully cataloging all of my learnings to use in my thesis, and in my life’s work.

I can’t say that I came up with this plan alone. I often call my friend, Alex, and say something like, “I’ve got a crazy idea.” I love Alex because her response is always some variation of, “Oh great! What is it?” Alex and I were talking two weeks ago and we both said we felt like we were in a little bit of a low point. We needed to do something to get ourselves out of that. I wasn’t sure what that would mean for me, but I’ve been thinking about it a lot ever since our conversation. Now I know. If you find yourself in a funk, get yourself a friend like Alex who is unwaveringly supportive and constantly encouraging me to be better.

Write every day: I’m worried and hopeful for America

“What do you do for a living?” an elderly neighbor asked me.

“I’m a writer.”

“And how does a young writer feel about the end of America?”

It was an abrupt question, but I chose to not show my anger (even though I was angry) and also to not walk away.

“I’m worried about America, and hopeful.”

“Not possible,” he said. “You can’t be worried and hopeful at the same time.”

“I can be, and I am. My worry actually makes me work harder to do better. I’ll always be hopeful about America because I’m confident in my abilities to make a difference here.”

He argued with me a few minutes more but I was unrelenting in my light and optimism, refusing to let him tell me how I should feel about a country that is my home and always will be.

I’ve seen this man numerous times over the 3 years I’ve lived in this building. I’ve never done more than say hello. I’m not sure why he stopped me today or why he chose such an inflammatory topic. But I immediately saw this as an opportunity to practice optimism in the face of pessimism.

As I now embark on this new branch of my career in sustainable urban development, there will be hundreds, thousands, maybe millions of people who will think I’m wasting my time, that our situation is hopeless, particularly in this country and in my city of New York. They will say what I want to do, what I know to be the right and just thing to do, cannot be done and certainly cannot be done by me. There will be as many roadblocks as there are naysayers. I’ve already had to face that, sometimes from good friends.

It’s possible to understand why someone else feels hopeless and to not take that on myself, to continue to move forward without allowing others to drag me down and still understand the feelings of those who don’t share my optimism. It’s a delicate balance; it takes practice and patience but it’s the only way to continue to put my best self out into the world. And that is something I must do, for my own sake, the sake of my community, and for the planet.

Write every day: Online nonviolence training through U.S. Institute of Peace

The-U.S.-Institute-of-Peace-logoThis weekend I decided to start taking nonviolent protest training with the U.S. Institute of Peace. There were more protests in New York City over the past two days. These were specifically focused on showing solidarity with the protesters in Portland demonstrating against the federal troops occupying that city. Though the president has reversed course and said he will not send them to New York, the situation looks more tenuous each day.

Nonviolent protest training is becoming an essential skill in large cities, and its teachings can have a positive impact in many areas of our lives, not just when we’re out in the streets. Now that John Lewis has passed, it will take all of us to carry on that work. He was a strong supporter of the U.S. Institute of Peace, and it’s through his website that I found out about their trainings.

The courses are as introductory or as extensive as you’d like them to be. They’re free, online, self-paced, and short video-based. They also have transcripts and audio-only for accessibility. I’m incorporating watching a portion each day as part of my meditation practice. If you’re protesting, they will help to keep you and others as safe as possible while also helping you to get into Good Trouble, Necessary Trouble. Learn more and sign up at

Write every day—John Lewis: Good Trouble

imageI watched the documentary, John Lewis: Good Trouble, and then immediately watched it again. In times of violent hopelessness, he refused to give up on America because he believed in his power to make a difference, to create change through love by standing up and speaking out “as long as I have breath in my body”. He gave up all fear, and so he always lived free.

Now is the time for this film. There’s a lot of understandable hopelessness in our country today. Embracing the teachings of John Lewis, I’ve chosen to not fall into despair, to not think that this is the end of America but the end of an old America and the beginning of a new and better one. Birth hurts. Growth is painful. We cannot become who we want to be by hanging on to who we were. John Lewis’s life embodied that principle. He showed us that if we want better, then we have to be better. He was fully and forever committed to being better, and with his example, so am I.


Write every day: Reimagining Brooklyn Bridge

Screen Shot 2020-07-25 at 8.01.48 AMCast your vote for Brooklyn Bridge Forest by July 30th for the Reimagining Brooklyn Bridge Challenge:

This is exactly the type of sustainable urban development work I’m so passionate about studying & bringing to life in New York.

The “Brooklyn Bridge Forest,” uses sustainably harvested wood to benefit local communities in Guatemala while safeguarding 200,000 acres of rainforest, and is a finalist in a competition to Reimagine the Brooklyn Bridge.

The competition, held by the NYC Council and the Van Alen Institute, calls for rethinking the iconic Brooklyn Bridge, improving walkways on the bridge that are often crowded with bicyclists and pedestrians. As made even more clear by recent events, our streets and shared spaces must foster equitable, accessible, and sustainable transportation options, creating a healthy and safe environment for all New Yorkers.

In response to this call, the Brooklyn Bridge Forest project reimagines the bridge as an icon of climate action and social equity, improving mobility while respecting the landmark structure. The historic wooden walkway is expanded using planks of FSC-certified wood sustainably sourced from the Uaxactun community in Guatemala’s Maya Biosphere Reserve that protects a 200,000-acre rainforest. A dedicated bike path and reclaimed traffic lane create new space for cyclists and low-carbon transit, while biodiverse “microforests” at either end of the bridge bring nature to New York City and serve as green spaces for underserved communities.

The Brooklyn Bridge Forest project will also help NYC meet its commitment to an “80×50” plan, to cut its emissions by 80% by 2050, an ambitious goal that will require very creative and far-reaching strategies.

Said Jeremy Radachowsky, WCS Mesoamerica Regional Director: “The Brooklyn Bridge Forest not only reimagines the Brooklyn Bridge; it reimagines humanity’s relationship with nature and our global climate, using the Brooklyn Bridge to lead us there.”

The project is a collaborative effort between the Wild Life Conservation Society (operators of NYC’s zoos and aquarium) Pilot Projects Design Collective LLC, Cities4Forests, Grimshaw Architects, and Silman DPC.

Write every day: Rep. Alexandria Ocasio-Cortez speaks truth to power

This is a stunning 10-minute speech filled with courage in which Rep. Alexandria Ocasio-Cortez stands up for all women everywhere who have been disrespected again and again just for being women. The behavior she calls out is too common, and deemed acceptable by far too many people. Please watch.

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