Thank you for stopping by my website. I’m glad you’re here.

A little about me:
I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. I live my life spherically, in many different directions. I’m an award-winning author, freelance journalist, biomimicry scientist, and product developer. I’m also an environmental, health, and arts advocate, as well as a theater and film producer. Inspired by ancient wisdom and modern technology, I’m a proud alumnae of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), and Arizona State University (Graduate program in Biomimicry). I’m a proliferator of goodness, an opener of doors, friend to animal, and fan of creative work in all its wondrous forms.

A little more about me:
My career has stretched across Capitol Hill, Broadway theatre, performing arts, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, teacher, and fundraiser. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.

While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, Inside History Magazine, Natural History Magazine, the Biomimicry Institute, PBS.org, Royal Media Partners publications, and The Motley Fool on a wide range of topics including science, business, technology, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, City University of New York, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was published in November 2017. I’m currently working on the second book in the series.

A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.

My company:
I bring together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.

Contact info:

I look forward to the conversation.

24 thoughts on “Welcome!”

  1. Congrats Christa, your blog is really inspiring! I love the idea of curating your life as I am just about to embark on that journey myself!


    1. Hi Ada! Thank you so much and how exciting that you are on a new journey yourself. Can you share any of the details about your new adventures?


  2. You know how it works: offices hire temp help when they have extra work. Factories and retail outlets hire seasonal help. Saves money and gets the work done. Wouldn’t it be great if there were a temp service for IT skills, Search Engine Optimization, writing blogs? There is. It’s us. Check us out and see how we can help you.


  3. hi, i loved the way u have narrated , even me too have the same idea……
    ” There is only one success – to be able to spend your life in your own way.”


  4. Hi Christa. I am writing a book entitled “Prescription for Peace”. I have included a short section on “Time management”. Could I please have your permission to use this picture,of the hands holding the clock , on one of the pages of my book? Thank you so much. Judith Payne BScN, B.A. Psychology


  5. Hi Christa. I am writing a book entitled “Prescription for Peace”. I have included a short section on Time management. Could I please have your permission to use the picture of the hands holding the clock on one of the pages of my book? Thank you so much. Judith Payne BScN, B.A. Psychology


  6. Hello Christa,

    The St. Agnes Branch Library of the New York Public Library is interesting in having yoga classes being taught at the branch. The Location is 444 Amsterdam Avenue,( btw 81 st ./82st/.) New York, New York 10024. Contact number is 212-621-0619.


    1. Hi Daria,
      Unfortunately the NYPL has put an onerous contract in place for all partners and we are unable to take it up at this time.


  7. Dear Christa,
    I found your image and quote about the magic of music online. Love it! Interesting to open your site to see your posts about the conference in D.C. and your journey as an artist. I would like to use the magic of music image for an program ad to raise year-end gifts for the Delaware symphony. Will you please contact me by phone or email to discuss fee and use of a high resolution file. Your timely reply will be most helpful. Many thanks.
    Barbara Cairns
    barbarac@delawaresymphony.org 302-656-7442 ext. 1008


  8. Hey Christa!

    My friend and co-worker Dan Schenker met you through Mighty Creators and suggested we should connect! I’m a YA fantasy writer and love meeting other writers and learning about their writing journey. He told me about your book as well, so exciting!

    Feel free to email me and let’s chat! 🙂


  9. I got here by googling my own name. Very strange to see something like this, I always thought my name was fairly unique!


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