“Of all the paths you take in life, make sure a few of them are dirt.” ~John Muir
I grew up in the dirt, literally. There was (and still is) a tractor crossing sign across the street from the house where I grew up. My rural hometown fostered a childhood that involved climbing trees and making mud pies. When I was little, I was convinced that there was a dinosaur skeleton hiding under the ground in my backyard. I enlisted my sister, Weez, to help me dig and dig and dig. All we found was a small mouse skeleton, but I thought it was clearly a prehistoric mouse!
Nature and science have been sources of healing for me on this journey and throughout my life. Other kids wanted to be doctors, firefighters, or teachers. I wanted to be a paleontologist. I still do. Whenever I get to see my dear friend, mentor, and science hero, Dr. Ken Lacovara, I get to soak in all his paleontology wisdom. (More in a separate post later about his beautiful science museum, the Edelman Fossil Park, that I just visited with my wonderful friends, Wayne and Ernie.
My childhood was far from idyllic, but there were some very positive things about growing up in the sticks. I got my hands dirty in the process of making things. I grew up in a farming community. Animals were my friends and companions, as much as people. Maybe even more than people. I learned to appreciate the Earth, her majesty and her power. Weather was a way of life, and I still watch it with fascination and wonder. I also thought long and hard about being a meteorologist, and that dream led me to study environmental sustainability at University of Cambridge.
More people today talk about being eager to get into mud. There’s a trend of younger people returning to the land and regenerative farming. I completely understand that calling. It lives in my bones.
There’s something to be said for the slow life, the life we build rather than the life we buy shrink-wrapped and delivered right to our doorstep. Creation builds confidence and bolsters the imagination. It makes us self-sufficient. I’m all for it, for all of us. There’s a lot of beauty and authenticity down there in the mud.
In late August, I’m taking a trip north to get into the dirt, sand, and water. I just finalized those plans today. Adventure awaits. I can’t wait to take you with me.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 