“Of all the paths you take in life, make sure a few of them are dirt.” ~John Muir
I grew up in the dirt, literally. There was (and still is) a tractor crossing sign across the street from the house where I grew up. My rural hometown fostered a childhood that involved climbing trees and making mud pies. When I was little, I was convinced that there was a dinosaur skeleton hiding under the ground in my backyard. I enlisted my sister, Weez, to help me dig and dig and dig. All we found was a small mouse skeleton, but I thought it was clearly a prehistoric mouse!
Nature and science have been sources of healing for me on this journey and throughout my life. Other kids wanted to be doctors, firefighters, or teachers. I wanted to be a paleontologist. I still do. Whenever I get to see my dear friend, mentor, and science hero, Dr. Ken Lacovara, I get to soak in all his paleontology wisdom. (More in a separate post later about his beautiful science museum, the Edelman Fossil Park, that I just visited with my wonderful friends, Wayne and Ernie.
My childhood was far from idyllic, but there were some very positive things about growing up in the sticks. I got my hands dirty in the process of making things. I grew up in a farming community. Animals were my friends and companions, as much as people. Maybe even more than people. I learned to appreciate the Earth, her majesty and her power. Weather was a way of life, and I still watch it with fascination and wonder. I also thought long and hard about being a meteorologist, and that dream led me to study environmental sustainability at University of Cambridge.
More people today talk about being eager to get into mud. There’s a trend of younger people returning to the land and regenerative farming. I completely understand that calling. It lives in my bones.
There’s something to be said for the slow life, the life we build rather than the life we buy shrink-wrapped and delivered right to our doorstep. Creation builds confidence and bolsters the imagination. It makes us self-sufficient. I’m all for it, for all of us. There’s a lot of beauty and authenticity down there in the mud.
In late August, I’m taking a trip north to get into the dirt, sand, and water. I just finalized those plans today. Adventure awaits. I can’t wait to take you with me.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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