Me smiling with a plate of Golden Diner’s famous pancakes
I see myself as an amateur cook and baker, and a professional eater. I’m always hungry for something delicious. I also love that other than a recipe I may have on my phone (though I love cookbooks – I read them like novels!), cooking and baking are completely analog, tactile activities. No screens. No chatter. Lots of experimenting. No matter how well I know a recipe, making unfolds exactly the same way twice (at least not for me!)
I don’t like shopping. At all. Except for grocery shopping. Picking out and trying on clothes. Ugh. Not at all interested. Picking out produce, spice blends, cheeses. Sign me up for all of that. I get giddy as I head home with my grocery bags knowing they are full of potential to bring me joy.
There’s something magical and poetic about taking a bunch of separate ingredients and combining them to make something greater than the sum of its parts. I love the science, art, and sprinkle of luck that’s involved in cooking and baking.
Because I’m an adventurous eater, I’m also an adventurous cook and baker. I love to try making a cuisine that’s not in my wheelhouse. I love cracking into a recipe that I’ve never made before. I like to stretch my techniques, trying to make something that feels just beyond my skill set. Like all adventures, there will be some mishaps. Sometimes, I’ll mess up, make a mess, or burn something.
The other day I made something that was *truly* awful. I tossed it right into the compost, which crushed my heart a bit because it felt like a waste of time and I hate food waste. It makes me hangry to make something terrible, but that’s part of the process of an analog activity.
Sometimes I’ll completely surprise myself with how good something is. I’ll master a technique that I’ve worked hard to fully understand and execute. That makes me feel like a wizard, confident in my abilities and happy with a full belly.
When perfecting a recipe, I have to try and try again to get it just right and to get a result I’m consistently happy with. And there’s something to be said for that. Yes, the reward of something perfectly cooked or baked is a thing of beauty. But there’s also so much reward in the process itself from the planning and research, to shopping, to being in my kitchen and then at my dining table. I even like the washing up afterwards.
On my bucket list is a cooking vacation where the entire point of the trip is to take cooking classes, go to food markets, and visit farms, restaurants, and food businesses. Food is so full of everything I love – culture, history, and stories. Always stories. And to me, that sounds like an ideal way to spend my time.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 