Me smiling with a plate of Golden Diner’s famous pancakes
I see myself as an amateur cook and baker, and a professional eater. I’m always hungry for something delicious. I also love that other than a recipe I may have on my phone (though I love cookbooks – I read them like novels!), cooking and baking are completely analog, tactile activities. No screens. No chatter. Lots of experimenting. No matter how well I know a recipe, making it never unfolds exactly the same way twice (at least not for me!)
I don’t like shopping. At all. Except for grocery shopping. Picking out and trying on clothes. Ugh. Not at all interested. Picking out produce, spice blends, cheeses. Sign me up for all of that. I get giddy as I head home with my grocery bags knowing they are full of potential to bring me joy.
There’s something magical and poetic about taking a bunch of separate ingredients and combining them to make something greater than the sum of its parts. I love the science, art, and sprinkle of luck that’s involved in cooking and baking.
Because I’m an adventurous eater, I’m also an adventurous cook and baker. I love to try making a cuisine that’s not in my wheelhouse. I love cracking into a recipe that I’ve never made before. I like to stretch my techniques, trying to make something that feels just beyond my skill set. Like all adventures, there will be some mishaps. Sometimes, I’ll mess up, make a mess, or burn something.
The other day I made something that was *truly* awful. I tossed it right into the compost, which crushed my heart a bit because it felt like a waste of time and I hate food waste. It makes me hangry to make something terrible, but that’s part of the process of an analog activity.
Sometimes I’ll completely surprise myself with how good something is. I’ll master a technique that I’ve worked hard to fully understand and execute. That makes me feel like a wizard, confident in my abilities and happy with a full belly.
When perfecting a recipe, I have to try and try again to get it just right and to get a result I’m consistently happy with. And there’s something to be said for that. Yes, the reward of something perfectly cooked or baked is a thing of beauty. But there’s also so much reward in the process itself from the planning and research, to shopping, to being in my kitchen and then at my dining table. I even like the washing up afterwards.
On my bucket list is a cooking vacation where the entire point of the trip is to take cooking classes, go to food markets, and visit farms, restaurants, and food businesses. Food is so full of everything I love – culture, history, and stories. Always stories. And to me, that sounds like an ideal way to spend my time.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I'd love to know what you think of this post! Please leave a reply and I'll get back to you in a jiffy! ~ CRA Cancel reply
