Print by Nicole Barsaleau. Photo by Christa Avampato.
My friend, Alex, sent me this print by Nicole Barsaleau a few years ago. I have it framed in my kitchen and I read it often. It reminds me of something my therapist, Brian, said to me many moons ago: “The prana (the all-knowing energy) cares about you and also cares about the system.” In other words, as we get better, we make everything around us better, too.
When I first got sick, I was angry and confused. How could this happen to ME? I try to do everything right. I follow all the rules and best practices. I take care of myself. How could I get cancer at a young age? Scientifically, I knew I was exposed to toxic fertilizers and industrial pollution in my hometown where I grew up. I understood cancer happens when one of our cells has a mutation that our immune system misses and then it quickly replicates while masquerading as a normal cell. Cancer is a sneaky little f*cker.
“This cancer came to hone you,” Brian said in one of our sessions as I was preparing for surgery and the long treatment road. “There will be a kind of death. And also a rebirth.”
To which I responded, “The Universe couldn’t hone me with something that WASN’T cancer?!”
I didn’t choose cancer but I could choose how to approach it and learn from it. Part of living is to make meaning of the things that happen to us. To do some good with whatever finds us, particularly if we didn’t choose it. What good was I going to do with cancer if I lived to restore my health? That puzzle kept me looking forward and reaching out. It still does. Universe willing, I’ll be learning from cancer and using what I learn to help others for many years to come.
I’ve coached people through their own illnesses, many of them different types of cancer. I’ve participated in clinical trials that yielded new medications and treatments. I’ve referred friends to my doctors. I’ve written articles and done interviews about my experience and they’ve helped thousands of patients and caregivers make a way out of no way. My nearly dying from Taxol changed the way my cancer center evaluates bloodwork to identify a rare but potentially lethal side effect at its earliest stages. I’ve signed off to have my data join with thousands of others in enormous databases for scientists to use today and in the future.
“Use this body for science,” I tell my doctors. They did. They still do. They will continue to.
In an ironic way, cancer made me healthier, happier, more grateful, and less stressed because I learned to make my own health my single biggest priority. Without it, I can’t do anything for anyone.
Do I wish I could have learned that without cancer? Sure. Do I think I would have? Maybe briefly but it wouldn’t have stuck. Now, my body, mind, and spirit force me to maintain it.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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