This Friday, the world celebrates a staggering milestone as Sir David Attenborough turns 100. For a century, he has served as one of nature’s fiercest advocates and storytellers, moving from showing us the beauty of the wild to imploring us to take a stand for nature’s survival and our own. His career proves that meaningful change is rarely a sprint; it is a relentless, lifelong commitment to shifting how we see the world and our place in it. I, like so many other people, have been profoundly influenced by him and his passion for our natural world. Graduating from University of Cambridge, as he did, after studying Sustainability Leadership set my life and career on a new course.
Doubling Down on the Blueprint
I have been thinking a lot about this long-term perspective lately, especially with the publication of my latest feature in Smithsonian Magazine. I spent months diving into the story of Hammarby Sjöstad, a neighborhood in Stockholm that set out with intensely ambitious sustainability goals in the 1990s.
When the project initially fell short of its targets, the community did not abandon the mission. They doubled down. A group of neighbors got together and created ElectriCITY Innovation. They treated their failures as data points and evolved their strategy, eventually creating a circular-economy blueprint that cities across the globe can adapt and apply. You can read the full story of their decades-long journey toward resilience in my new feature:
Whether we look at Attenborough’s hundred-year legacy or Stockholm’s thirty-year urban experiment, the lesson for our own communities remains clear: sustainability requires the stamina to stay in the game when things get difficult.
Celebrate the storytellers: Take a moment this Friday to watch a piece of Attenborough’s work and reflect on how his perspective shaped your own understanding of nature.
Audit your long game: Look at a sustainability project in your own neighborhood that feels stalled. Instead of viewing a missed goal as a failure, ask how you can double down and pivot the strategy like Stockholm did.
Share the blueprint: When you find a solution that works, document it and share it. Evolution happens when we learn from each other’s experiments, failures, and triumphs. Sustainability is not a one-and-done task. It’s a process of continuous improvement.
Nature and our cities both require us to think in decades, not just days. To honor Dr. David Attenborough and the beings with whom we share this planet, let’s keep building for the next century.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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