I’m really happy to have joined a new collective created by Climate Film Festival that’s bringing together sustainability professionals with filmmakers to raise the bar on and expand opportunities for climate storytelling. As someone who has one foot in each of these worlds, I’m so excited to be part of this new professional group and to help craft and fund these stories that drive action.
Yesterday I went to the Essex Market coffee hour for our first in-person event and attended an excellent panel about climate documentary making. As someone who studied how to use storytelling to drive more climate investment from family offices, I felt like I was in just the right place at just the right time because financing was a key part of the conversation. I heard a number of filmmakers talk about the challenge of finding financing for their climate films, especially with the current situation in D.C.
What filmmakers need to consider is that private funders don’t want to just fund a movie. They want to fund systemic change, especially when it comes to protecting and restoring the health of the planet. Filmmakers need to show how their films, and the platforms and supports they are building around their films, will get viewers to engage in creating meaningful change. That change needs to be measured and reported on.
Is that asking more from filmmakers? Yes. Is it asking them to be skilled business people, entrepreneurs, and community leaders on top of their filmmaking expertise and beyond the creation of the film? Yes. Isn’t making a movie already a Herculean task? Yes. Is that a challenge? Yes. It’s also today’s funding reality.
You aren’t just making a movie, not anymore. You’re building a movement, and that movement is what’s fundable with a movie being one cornerstone of many.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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