One of my great joys is to uncover stories about abandoned places sustainably retrofitted to get a new lease on life. This transformation made my heart sing: a former coal mine in Kentucky, once a symbol of industrial might and negative environmental impacts, is now gleaming with thousands of solar panels, powering a cleaner tomorrow. It offers a powerful beacon of hope for a sustainable future.
For generations, communities in places like Martin County, Kentucky, built their lives around coal. It was the “black gold” that fueled homes and industries across the nation while also degrading the land and human health. As the energy landscape shifted, so did these communities, often leaving behind economic hardship and vast, altered landscapes stripped bare of the nature they once harbored. The Martiki coal mine, closed in the 1990s, stood as a stark reminder of this past complicated, painful past.
A Phoenix Rising: The Martin County Solar Project
Today, that same landscape is being reborn. The Martin County Solar Project (MCSP) is transforming 900 acres of reclaimed mine land into a massive 111-megawatt solar farm. Picture this: over 214,000 bifacial solar panels, designed to capture sunlight from both sides, now stretch across the terrain where heavy machinery once toiled.
The Martin County Solar Project’s website shares that it began commercial operation in December 2024. It will generate enough quiet, clean renewable energy each year to power approximately 18,529 Kentucky homes.
This isn’t just about replacing one energy source with another; it’s about intelligent, hopeful repurposing. The beauty of this project lies not only in its clean energy output but also in its clever use of existing infrastructure. The former mine site, already flattened and with clear access to sunlight, still retained its transmission lines and substations. This meant less new construction, lower costs, and a faster path to bringing clean energy onto the grid—a truly smart way to leverage the past for the future.
Beyond Energy: A Boost for the Community
The benefits extend far beyond power generation. This project is a successful example of how the transition to a green economy can revitalize communities. The MCSP created hundreds of good-paying construction jobs, bringing much-needed employment to a region that had experienced significant job losses as coal production declined. Looking ahead, the solar farm will provide ongoing maintenance jobs and generate stable tax revenue for Martin County, helping to diversify its economy and build a more resilient future.
The Martin County Solar Project is more than just a power plant; it’s a testament to human ingenuity and our ability to adapt and innovate while reconciling with a difficult past. It’s a story of turning a painful environmental legacy into a vibrant, job-creating clean energy future. It shows us that even the most challenging landscapes can be repurposed for the good of both people and the planet. It’s an inspiring vision of what’s possible when we embrace sustainable solutions, proving that a green future is also a prosperous future.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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