Look at your hands. Coupled with your mind and heart, your hands, joined with mine and with people across the globe, have the power to save the world. We can choose to be the artificers of our own bright and bountiful future.
Today we have a once-in-human-existence opportunity — the chance to create a healthy, vibrant, sustainable world for all beings. And not just for our children and grandchildren, but for ourselves and all beings alive right now.
The 2023 National Climate Assessment released Tuesday in the U.S. lays out the dire possibilities from global warming. It also shows that collectively we have all the knowledge, money, and creativity we need to halt emissions that cause global warming. There is proof the solutions work. Climate solutions are being deployed nationwide in every region and annual emissions dropped 12% from 2013–2019. We need them to drop much more but this is progress.
The one remaining hold out is us. Do we have the will to save ourselves and life on Earth?
“How much more the world warms depends on the choices societies make today,” states the report. “The future is in human hands.”
The report is hefty and so is the opportunity before us. Let’s not waste it.
Had the most fascinating conversation with an expert in audience segmentation who is an oceanographer and thinks deeply about climate change communications. For our climate message to reach someone in a way that impacts their behavior, he said we need to be entrenched in the minds of the audience member we want to reach and be willing to change our story and language so it is created in that audience member’s mind in the way we want and need it to be. In this way, our story is not our story in the traditional sense. Our story is the imprint we want the audience member to experience and visualize when they hear our story.
He gave me this analogy: if someone wants to send a microwave signal across the city of Los Angeles, that signal will be distorted and filtered between the start and end points. Therefore, the person sending the signal needs to re-engineer the signal they send so the signal at the end point is what they want it to be.
Our stories are no different. They are filtered through an audience member’s language, prior life experience, biases, hopes, wants, needs, and fears. This is information that isn’t and can’t be aligned with an audience member’s base demographics that are easy to collect. Understanding an audience member on this level requires deep, intense, curious, and radically empathetic listening, a skill that is sadly in short supply in today’s world.
We also need to let go of the idea that there is one story to communicate one goal or one experience to a general audience. This understanding of the audience requires us as storytellers in any form to develop a library of stories that will reach audiences that are more thoroughly and thoughtfully segmented.
How to do this is the crux of my dissertation for University of Cambridge. I don’t know the answers yet, but I’m excited to find out as this dissertation unfolds. My hope is that my research will move the ball forward for the climate community in a way that benefits all beings.
During my Masters program at University of Cambridge, I’ve been researching how video games can inspire and foster climate action. Today I had the chance to play the vertical slice (the beginning prototype) for the game that I’ve been working on. It’s beautiful, emotional, and challenging — all characteristics of a game that connect with players, and connect those players to something far beyond their screens.
3 billion people across the globe play video games. However, storytelling through video games has largely been absent from the climate change conversations that involve policy makers, governments, businesses, climate scientists, academics, and climate communicators. As someone who belongs to all of those communities and has worked in all of those sectors, I hope that I can be a bridge that not only brings them together but also helps them to collaborate and work together toward their common goal for a healthy, sustainable planet for all.
This game could be a game changer, and I can’t wait to see where this goes. More details soon as the prototype grows toward the market launch in Fall 2024.
“If I don’t work, I don’t eat so I have to be out here, even when there’s a flood.” This was a quote from a NYC delivery worker on the news during the September 29th, 2023 flash floods. His electric bike failed in the knee-deep water. He was pushing it against the current to deliver food.
NYC now has the largest income gap of any large city in the country — the top 20% make 53 times more than the bottom 20%. We’re failing our people with no social safety net, no protection from climate hardship, and few pathways out of their circumstances. City workers often live in temporary shelter and public housing because they don’t earn enough to make rent but residency is often required for their jobs.
This city is run by service workers. They are the lifeblood that keeps the city moving. Failing them will cause the city to crumble.
We also have the migrant crisis. Right now at the U.S.-Mexico border, the city is distributing these fliers:
I cried reading it. This has been the city of dreams for decades. Now it is the city of dreams only for those who are already of means. That cannot continue.
New York is a city of immigrants. It always has been. They enrich and enliven the social and economic fabric on which this city’s creativity thrives. Without them, we lose who we are and what we stand for.
The economics and business side of my brain spends the bulk of my waking hours thinking about how to support New Yorkers, present and future. How do we boost the economy and provide opportunity to everyone who wants to be a New Yorker? How do we rebuild this city, not just for the privileged few but for all the huddled masses yearning to be free so that everyone wins together?
The historian and storyteller side of my brain always sifts the sands of the past to see what I can find and use. As the late great John Lewis, who was at one time a New Yorker and is one of my greatest inspirations, often said, “We must make a way out of no way.”
That’s just a start of how NYC can work with nature so that everyone is cared for. There are dozens of other solutions that are relatively low-cost, efficient, and proven to clean the air, water, and land—benefits that benefit every resident, visitor, and commuter.
This doesn’t have to be a concrete jungle. It can be a green, verdant, healthy, thriving place for all beings who want to be New Yorkers. It’s going to take a massive mobilization, and the relentless pursuit to match needs with resources to transform our challenges into opportunities. We have to do this work, and we have to do it now while we still have time. I’m tired of a dirty, flooded, and unequal New York. Aren’t you? I love this city. I love New Yorkers. And I want us to do better. We have to do better, and we can—together.
South Brooklyn during Friday’s floods. Photo by Christa Avampato.
A river flowed from Prospect Park through my neighborhood in South Slope, Brooklyn on Friday when we were pummeled with 7+ inches of rain in ~12 hours. I didn’t realize NYC’s floods were international news until I started getting messages from friends outside the country. With over 13 inches of rain in September, this is the 2nd wettest September since NYC began keeping weather records in 1920.
I took this photo of the flooding from my apartment at 8am. As I watched the water gushing through the streets, I thought about a conversation I had with my friend, Alex MacLennan, almost a decade ago. He told me the climate models then predicted the western half of the US would grow increasingly drier and hotter while the eastern half would be regularly flooded. How right they were.
NYC is an archipelago that sits mostly at sea-level surrounded by brackish water with the busiest shipping port in the US. Though it looms large on the national and international stages as a financial, cultural, political, and media capital, area-wise it’s small and easily overwhelmed by water.
It is, in many ways, a climate disaster waiting to happen. It’s the mostly densely populated city in the U.S. with nearly 28,000 people per square mile and has the largest population with almost 9 million people, more than double the size of the next largest city. The population doubles during the workday with as many commuters as residents. It’s also a city of hard surfaces (though we have 7 million trees and the tree canopy covers 21% of the city). Aged infrastructure and a subterranean subway that is 100+ years old further compound threats from flash flooding, coastal storms, and sea level rise. Flooding here is a crisis that must be urgently and unrelentingly addressed.
The country and world can’t afford to lose New York. While some strides have been made to protect the city from climate change, it’s not nearly enough. But all that may be changing, and fast.
These floods will become more frequent and intense in the coming years. We have to mitigate and adapt at the same time with nature-based solutions like biophilic architecture, mangroves, reefs, rooftop farms, and the transformation of vacant lots into bioswales. They are proven, efficient, and relatively inexpensive solutions. I hope the work at Governor’s Island can make these ideas realities.
Like all investments, nature-based solutions take time to create and scale. We have no more time to waste. We have to get started now, and it’s my hope that I can do my part to push this work forward.
In the last 13 years, the U.S. has used 1.5 trillion gallons of water for fracking. That’s the amount of water used annually by the state of Texas with a population of nearly 30 million people. It’s a triple whammy against the planet by America — the emissions created by these fossil fuels, the extensive use of water to complete fracking exercises to get those fossil fuels out of the ground, and the immense damage done to ecosystems by fracking, a process that creates vast amounts of wastewater, emits greenhouse gases such as methane, releases toxic air pollutants and generates noise, destroys animal and plant habitats, causes species decline, disrupts animal migrations, and degrades land.
I used to be grateful that he was in the climate conversation. Now, I’m disappointed by yet another prominent scientist who has gone off-the-rails and is ignoring science. Maybe it’s fear. Maybe it’s wishful thinking. Maybe it’s desperation at the dire state of the planet.
This is what I know to be true — the wisdom of nature far exceeds any wisdom of any human who has ever lived. To claim otherwise, is the height of ignorance and arrogance. It’s dangerous to listen to someone who puts himself above nature, especially when he has one of the highest personal carbon footprints in the world and the health of the natural world underpins half of global GDP (~$40 trillion).
Nature knows how to create conditions conducive to life. The human track record on supporting life, including our own, is abysmal. I’m banking on nature’s wisdom every single day. She’s an ally, not an adversary, and we must listen and respect her before it’s too late. Nature made our existence possible.
Human ingenuity, while offering many gifts, has given us climate change, fracking, and perhaps the recipe for our own extinction. The most ingenious actions humans could take now are to listen to and learn from nature, and work with her, not against her. She’s ready to play ball. She always has been. The question now is, are we?
I spent last week inspired by storytelling, a mechanism of empathy as Neil Gaiman calls it, during Climate Week NYC. I met dozens of family office leaders and their advisors. My dissertation for University of Cambridge focuses on this intersection — how storytelling can galvanize family office investment in nature-based solutions.
A few take-aways:
Language matters I went to a New York Public Library event with Eliza Reid and Dr. Jenni Haukio, the First Ladies of Iceland and Finland. The discussion was moderated by Neil Gaiman, my favorite author. All three of them emphasized the importance of language and how the words we choose are intimately tied to our culture, geography, and ecology.
When talking about climate change, we can feel overwhelmed by inertia. One way to break that inertia is to go out into nature and listen to the stories she tells. The beauty and wonder of nature, and the inspiration she provides, is worth protecting, saving, and sacrificing for. Stories, in any medium and format, can center nature in powerful ways that emotionally connect us to one another and the natural world.
Art is vital to the climate conversation Science, governance, and finance matter enormously in climate. Art matters just as much. It is the way in for many people. The expression of climate change’s impact on a personal level sticks with people more than facts and figures. We save things we love, that hold meaning for us, and art is a way to convey love and meaning. I want to create more climate talks and actions that are cross-sector, cross-generational, cross-geography. Let’s tear down the walls that divide us in favor of the bridges that connect us. I didn’t see a single talk at Climate Week that includes scientists, artists, policy makers, and financiers together on one stage. I’d like to make that the norm.
Where there are helpers, there is hope I went to E2’s session on how New York (City and State) can make the most of the Inflation Reduction Act, the largest climate investment ever made by the U.S. government. I met three entrepreneurs who are doing innovative product development in the energy space. All are career switchers. They sincerely want to help, and that gives me hope.
Passion drives progress I spoke to some financiers trying to serve family offices. I asked them what they love about what they do. They looked at me wide-eyed and silent. They have no idea what they love about what they do. They’ve never thought about it. They’re working on climate because as they said, “it’s what’s next”.
I emphatically encouraged them to consider the why as much as the what. If they are just in this for their piece of the pie, that distracts from and hinders the movement. This work is too important, too vital to the well-being of every being to be in this just for the money they think they can make. Passion is the driving force for progress. Money is fuel for the journey. Let’s not get it twisted.
Brooklyn’s Green-Wood Cemetery is much more than a final resting place for over 600,000 people. It’s also an arboretum, wildlife sanctuary, and a community resource to mitigate climate change where life and death exist side-by-side. A 30-minute walk from my apartment, it’s a place I visit often as I get to know my new borough.
With 478 acres, Green-Wood is home to over 7,000 trees from 690 different species, 216 species of birds (including the Argentinian monk parrots who make their home in the architecture of the entrance gates!), and dozens of species of mammals, fungi, and insects, especially pollinators thanks to their beehives and wildflower meadows. Each new planting is selected for its climate adaptiveness, wildlife value, enhancement of the beauty of the landscape, and resilience. Every year Green-Wood’s living collection is responsible for sequestering 264,000 lbs. of carbon dioxide, removing 12,000 lbs. of pollution from the air we breathe, and mitigating 2,620,000 gallons of stormwater from overwhelming Brooklyn’s sewage system.
Founded in 1838, Green-Wood was Brooklyn’s first public park during a period of rapid urbanization. It became so popular, that it inspired the competition to build both Central Park in Manhattan and nearby Prospect Park in Brooklyn. Olmsted and Vaux won both competitions and designed both parks. After designing Central Park, they said that “Prospect Park is everything we wanted Central Park to be.” How very Brooklyn of them!
Green-Wood is also filled with gorgeous art. Inside the chapel, there’s currently a beautiful art installation paying homage to the stories of lesser known souls who are buried on its grounds. I’ve been to classical music concerts inside the crypt, whiskey tastings on its many sprawling lawns, and a Halloween Party that felt like a New Orleans carnival. It is one of the city’s treasures. No wonder it attracts over 500,000 visitors every year.
I love cemeteries and seek them out when I travel. If you find yourself in New York and want to get a sense of our history, ecology, culture, Green-Wood should be high on your list.
All photos below were taken by me at Green-Wood. You’re welcome to use them as long as they are attributed to me. Thank you.
I spent my first year at University of Cambridge researching and writing about the role of video games to encourage climate action. I was fortunate to collaborate with the incredible team at ustwo Games on this work, especially Jennifer Estaris who is a shining star in the games for good space. They are a group of passionate, talented, and deeply committed people. Through our work, I realized that video games can and will play a part in building a healthier, more joyful, safer, and more sustainable world.
Games are for everyone. They unify people across cultures, continents, and every demographic designation. Their stories are timely and timeless. They allow us to reconcile with our past, make sense of our present, and simulate our future with a high degree of accuracy and an abundance of empathy. They help us not only to imagine a better and brighter future, but also create the roadmap to get there. Games can do what so many other tools can’t: they can transcend politics, cross the chasm of experience, and help establish common ground. They are a map, a compass, and a guidebook to the very highest calling of humanity—to be humane to all beings.
Today I’m at the United Nations for the inaugural Games and SDG (Sustainable Development Goals) Summit at the UN Headquarters, the kick-off to the 20th Games for Change Festival. I’m honored to be invited with industry professionals, government officials, and sustainable development experts, and look forward to all of the incredible conversations, ideas, and ambitions that will flow through each and every person in the room. Together, we’re building the path to higher ground, and I can’t wait to see what we find.
My dissertation proposal has been accepted by University of Cambridge and I have a fantastic supervisor who is based at The London School of Economics and Political Science, Grantham Research Institute on Climate Change and the Environment.
I’ll spend the next year developing a framework for climate change storytelling to connect sustainability advocates with family offices investigating sustainable investments and business decisions. I’m passionate about creating win-win-win opportunities for these families, the planet, and all beings who share this home.
The capital shortfall is a massive challenge for the shift to a sustainable society, and my hope is that my dissertation can help contribute a piece of the solution. Here we go!
