I spent last week inspired by storytelling, a mechanism of empathy as Neil Gaiman calls it, during Climate Week NYC. I met dozens of family office leaders and their advisors. My dissertation for University of Cambridge focuses on this intersection — how storytelling can galvanize family office investment in nature-based solutions.
A few take-aways:
Language matters I went to a New York Public Library event with Eliza Reid and Dr. Jenni Haukio, the First Ladies of Iceland and Finland. The discussion was moderated by Neil Gaiman, my favorite author. All three of them emphasized the importance of language and how the words we choose are intimately tied to our culture, geography, and ecology.
When talking about climate change, we can feel overwhelmed by inertia. One way to break that inertia is to go out into nature and listen to the stories she tells. The beauty and wonder of nature, and the inspiration she provides, is worth protecting, saving, and sacrificing for. Stories, in any medium and format, can center nature in powerful ways that emotionally connect us to one another and the natural world.
Art is vital to the climate conversation Science, governance, and finance matter enormously in climate. Art matters just as much. It is the way in for many people. The expression of climate change’s impact on a personal level sticks with people more than facts and figures. We save things we love, that hold meaning for us, and art is a way to convey love and meaning. I want to create more climate talks and actions that are cross-sector, cross-generational, cross-geography. Let’s tear down the walls that divide us in favor of the bridges that connect us. I didn’t see a single talk at Climate Week that includes scientists, artists, policy makers, and financiers together on one stage. I’d like to make that the norm.
Where there are helpers, there is hope I went to E2’s session on how New York (City and State) can make the most of the Inflation Reduction Act, the largest climate investment ever made by the U.S. government. I met three entrepreneurs who are doing innovative product development in the energy space. All are career switchers. They sincerely want to help, and that gives me hope.
Passion drives progress I spoke to some financiers trying to serve family offices. I asked them what they love about what they do. They looked at me wide-eyed and silent. They have no idea what they love about what they do. They’ve never thought about it. They’re working on climate because as they said, “it’s what’s next”.
I emphatically encouraged them to consider the why as much as the what. If they are just in this for their piece of the pie, that distracts from and hinders the movement. This work is too important, too vital to the well-being of every being to be in this just for the money they think they can make. Passion is the driving force for progress. Money is fuel for the journey. Let’s not get it twisted.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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