Tag: business

creativity

In the pause: Authors, the marketing of your book is on you

Christa Avampato

Publishers tell authors they need a platform. Here’s what they really mean: the marketing and promotion of your book rests with you. That care and concern can’t be farmed out. No matter who you hire or who publishes the book, you must be your own advocate, cheerleader, and agent. Being an author is a business; thank goodness I have an MBA.

I let myself feel disappointed by this fact for about 5 minutes. It was a rough 5 minutes. And then I picked myself up and went to work executing against the plan I had laid out months ago. It’s a grind and I have to give it everything I have in this last stretch before the November 1st release. I wrote and sent 43 pitches in 36 hours, most of them in the very weeeee hours of the morning.

I also had to come to the frustrating conclusion that the act of writing the second book has to take a backseat while I promote the first book that comes out in November, especially in these last few months before it’s released.

And with every query I just couldn’t get this quote from F. Scott Fitzgerald out of my mind: “So we beat on, boats against the current, borne back ceaselessly into the past.” Today, what we can dream about for the future rests firmly in our ability to manage what’s already been done.

 

creativity

In the pause: Mo’s Bows defies the odds and stereotypes of the fashion world

Christa Avampato

Meet Mo Bridges, the 15-year-old fashion designer from Memphis who started Mo’s Bows, a bow tie company. His mom is his business manager and together they are defying the odds and stereotypes in the fashion world. Mo plans to attend Parsons in NYC and create his own fashion line by age 20. Further proof that belief in yourself and following your passion with action yields incredible results.

 

creativity

In the pause: What to do about all of New York City’s empty storefronts

Christa Avampato

I’ve been obsessed with store windows since I moved to New York City in 1998. At one point, I tried to figure out how I could become one of the people who create the magical display windows in places like Bergorf Goodman. Honestly, I never figured it out, but I’ve continued to keep that dream in the back of my mind. Blame it on the movie Mannequin, which I watched about 1,000 times as a kid. Hollywood was my hero.

On my way home from dinner last night, I started counting the empty storefronts on Columbus Avenue. I got up to a dozen in as many blacks before I stopped counting. There are just too many empty spaces that are begging for inspiration, art, and manifested dreams. So I started jotting down the phone numbers on those empty storefront signs. Clearly until they’re rented, there must be something we can do to make those spaces useful, or at the very least give passersby something to think and smile about, something to keep them going during these challenging times. Stay tuned…I’m going to make something happen with them.

 

creativity

In the pause: My 10-year business school reunion

Christa Avampato

A week from now, I’ll be in Charlottesville at my 10th reunion with my dear Darden MBA friends. Those two years were joyful and difficult. They were filled with learning and challenges and triumphs. I was sometimes disappointed and sometimes elated. I failed and succeeded in equal amounts. I worked my tail off every single day. And the greatest thing I received there was not a degree but the amazing relationships I formed. We started that journey as classmates, students, professors, and staff members. Two years later, we were friends. And that is priceless. Can’t wait to give all of you a hug in a week!

creativity

In the pause: You can do this, whatever this is

Christa Avampato

“Never let someone who has done nothing tell you how to do anything.” ~Al Pacino

If I learned anything from my childhood, it’s this: when the Godfather gives you advice, take it. What you’re trying to do right now is difficult. You’re trying to do something new. Something that matters. Something that has an impact. My friend, Sheldon, once recommended a book to me called The Hard Thing About Hard Things. Hard things don’t have easy answers. To get them done, you have to persist in the face of adversity. You have to believe more in yourself than anyone else does. You have to vault yourself over the endless flow of hurdles being thrown in your way. Be an artful, graceful dodger. Work like hell for what fires you up. The naysayers and doubters are everywhere.Live out loud. Dream out loud. So loud that you drown them out. Take what they say and let their words and doubts make you stronger, more resilient, and more determined.  Watch yourself rise. And take others with you. The world needs you.

creativity

In the pause: An immigrant’s fortune was made in yogurt

Christa Avampato

This month’s Fast Company features Hamdi Ulukaya, the Founder of Chobani, in its cover story. A Kurdish immigrant who moved here to go to college after facing persecution in his home country and without speaking a word of English, Hamdi is an inspiring figure in business and in life. If you want to feel hopeful about America and the good that capitalism can do, I highly recommend reading the article. Once I started reading it, I couldn’t put it down and all I want to do is eat Chobani yogurt and learn more about this fascinating man. With a lot of hard work and the right intentions, it’s amazing what the human imagination can accomplish.

creativity

In the pause: The power of thinking small

Christa Avampato

One of the main tenants of business and new product development is to develop the least expensive, least time intensive version of your product to test with exactly the people you hope to become your customers. You want to put in just enough money and effort so that the idea of what you’re trying to do is clear and the experience is positive. And you want to keep from putting in too much money and effort on an idea that just doesn’t work. It’s all about using resources wisely and conserving as much as you can while also still giving the idea a fighting chance to show its value. It’s a tricky balancing act, but it has to be done.

With A Can of Coke, my online platform to provide college- and career-readiness counseling for high school students, I can use an easy, light-weight combination of Google Calendar and Google Hangout with a small handful of students to help them in the evening and weekend hours for a couple of months. This way I can see if the idea works and what needs to be improved without incurring a lot of cost.

Fast, simple, small. It’s how all great ideas start.

creativity

In the pause: All children deserve to rise

Christa Avampato

I’m so tired of the acceptance that zip code is destiny. My entire life is a rejection of that belief, and I will keep rejecting it until I’m out of breath and out of strength. Somewhere along the way, our society decided that a child born into difficulty on the south side of Chicago won’t have the same chance to rise to their potential as a child born with every privilege on the south side of Central Park. Is the life of that child in Chicago any less valuable that the life of that child in New York? I don’t think so. I know you don’t think so either. So let’s change that, together. Let’s stack the odds in favor of all kids everywhere.

There are too many kids who are cold, and tired, and hungry, and frustrated. There are too many kids who don’t see a way up and out of their circumstances because no one they know ever got up or out. Imagine what our world would be like if every child alive right now got everything they needed to grow up healthy, educated, kind, and confident. That’s the image I hold in my mind as I think about ways to offer virtual and on-demand guidance counseling to kids across the country, and eventually across the globe. It’s a big vision, a big dream, and our kids deserve nothing less. They have to know that somewhere out in the world, there is an adult who believes in them, who is holding a light for them so that they can find their way forward even in the darkest of times. To that child, that one light can make all the difference. And that’s worth fighting for.

creativity

In the pause: My new business idea and passion project to help kids make their way in the world

Christa Avampato

F*ck it. I’m going for it. I’ve been kicking around the idea for a new business I’d like to start, and after several months of gnashing my teeth and wringing my hands, I decided I’m just going to do it. As I’ve mentioned several times, I was lucky to have an amazing guidance counselor, Jim Wherry, when I was in high school. I’ve learned over the last few months that I was luckier than I thought. In some schools, the ratio of guidance counselors to students is 1:500. And though we spend thousands of dollars every year per student on educating them, we spend the equivalent of a can of Coke per student on guidance counselors. A can of Coke. Bill Symonds, Director of the Global Pathways Institute, calls this “the black hole in the American education system.” I can’t get that idea out of my mind so I decided to embrace it and do something about it.

My therapist, Brian, once said to me that the best way for me to make my past mean something is to pay it forward. I think about how hard I worked and how much I struggled as a student and as a young adult. I think about the free lunch program that I was simultaneously grateful for and embarrassed by. I worked, and worked, and worked so that my life as an adult could be more secure than my life as a child. I think about the fact that despite my many hardships, there are far too many kids today who are in the same boat or even worse off. The boy I met on the streets of D.C. a few nights ago is a prime example of the people who need me to make this business a reality. Every student deserves to have a Jim Wherry. And I’m going to find a way to make that possible while also creating a company that creates jobs and has the kindest, bravest, most passionate, and most respectful culture imaginable because our work is something we should love to do. Our kids all across this country need us to stand up for them and support them as they make their way in a world that is becoming an increasingly difficult place. This is my act of resistance.

That’s my side hustle for now that I hope becomes a full-time venture over time. I’ll still need to work full-time in another job I enjoy (and let’s face it, the world is now full of opportunities for me to do good work) so that I don’t have to worry about money while I build this new idea. And that’s A-OK with me because I want to do what’s right for our kids without making choices based on my own personal finances.

So here we go back into the world of entrepreneurship, and this time a little older, hopefully a little wiser, and just as determined to use my business skills to build a passion project that builds a better world.

If you’d like to offer advice, help, ideas, or encouragement, I’ll take them.

creativity

In the pause: Don’t let money run the show. At least not at the beginning.

Christa Avampato

On Friday, I was talking to a friend about a new business she’s thinking of starting. She reached out to another friend of hers to ask for advice. Though she has a lot of passion for the idea, she wasn’t sure how to monetize it. Her friend, a very successful entrepreneur in the financial services space, said, “Don’t worry about monetization right now. Just build what you want to build.”

That might sound like odd advice, especially from someone who works in finance. Aren’t we taught that to build a business we must think about bootstrapping or raising capital and an exit strategy? Doesn’t it all start with how to get money in and then how to get your money back out? This is where a lot of ventures fall down – they worry so much about the money at the start that they lose sight of why they’re building a business in the first place. It starts with passion and heart.

At the beginning of a business idea, you’re experimenting and testing. You’re trying to figure out what you can do and who you can help. To do that, you build the smallest possible piece that you can with as little money as possible for a very small number of people. Go ahead and dream big, but build small. You don’t need to save the whole planet in the next hour. All you need to do is make one thing better for one person. That’s the seed. Start there and see where the path leads. Stay curious. Stay hungry. Stay alert. Pay attention. Listen. Try, fail, and try again. Right now, that’s the only work you have to do.