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In the pause: What to do about all of New York City’s empty storefronts

I’ve been obsessed with store windows since I moved to New York City in 1998. At one point, I tried to figure out how I could become one of the people who create the magical display windows in places like Bergorf Goodman. Honestly, I never figured it out, but I’ve continued to keep that dream in the back of my mind. Blame it on the movie Mannequin, which I watched about 1,000 times as a kid. Hollywood was my hero.

On my way home from dinner last night, I started counting the empty storefronts on Columbus Avenue. I got up to a dozen in as many blacks before I stopped counting. There are just too many empty spaces that are begging for inspiration, art, and manifested dreams. So I started jotting down the phone numbers on those empty storefront signs. Clearly until they’re rented, there must be something we can do to make those spaces useful, or at the very least give passersby something to think and smile about, something to keep them going during these challenging times. Stay tuned…I’m going to make something happen with them.


About Christa Avampato

I make a living in business and I make a life as a writer, artist, and yogi. I use my business and storytelling skills to build a better world. My first novel, Emerson Page and Where the Light Enters, will be published in the Fall of 2017 by Thumbkin Prints, a children's and YA imprint of Possibilities Publishing Co. My creative career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, and financial services. In every experience, I have used my sense of and respect for elegant design to develop meaningful products, services, program, and events to help people live happier, healthier lives. A recovering multi-tasker, I am a proud alum of UPenn (BA) and the Darden School at UVA (MBA). When not in front of my Mac, I’m on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I am proud to New York City my home, and I've been called the happiest New Yorker by friends and strangers alike. They're right. Follow my adventures on Twitter at and Instagram at


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I'd love to know what you think of this post! Please leave a reply and I'll get back to you in a jiffy! ~ CRA

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