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creativity

In the pause: Authors, the marketing of your book is on you

Publishers tell authors they need a platform. Here’s what they really mean: the marketing and promotion of your book rests with you. That care and concern can’t be farmed out. No matter who you hire or who publishes the book, you must be your own advocate, cheerleader, and agent. Being an author is a business; thank goodness I have an MBA.

I let myself feel disappointed by this fact for about 5 minutes. It was a rough 5 minutes. And then I picked myself up and went to work executing against the plan I had laid out months ago. It’s a grind and I have to give it everything I have in this last stretch before the November 1st release. I wrote and sent 43 pitches in 36 hours, most of them in the very weeeee hours of the morning.

I also had to come to the frustrating conclusion that the act of writing the second book has to take a backseat while I promote the first book that comes out in November, especially in these last few months before it’s released.

And with every query I just couldn’t get this quote from F. Scott Fitzgerald out of my mind: “So we beat on, boats against the current, borne back ceaselessly into the past.” Today, what we can dream about for the future rests firmly in our ability to manage what’s already been done.

 

About Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.

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