you're reading...
creativity

In the pause: Don’t let money run the show. At least not at the beginning.

On Friday, I was talking to a friend about a new business she’s thinking of starting. She reached out to another friend of hers to ask for advice. Though she has a lot of passion for the idea, she wasn’t sure how to monetize it. Her friend, a very successful entrepreneur in the financial services space, said, “Don’t worry about monetization right now. Just build what you want to build.”

That might sound like odd advice, especially from someone who works in finance. Aren’t we taught that to build a business we must think about bootstrapping or raising capital and an exit strategy? Doesn’t it all start with how to get money in and then how to get your money back out? This is where a lot of ventures fall down – they worry so much about the money at the start that they lose sight of why they’re building a business in the first place. It starts with passion and heart.

At the beginning of a business idea, you’re experimenting and testing. You’re trying to figure out what you can do and who you can help. To do that, you build the smallest possible piece that you can with as little money as possible for a very small number of people. Go ahead and dream big, but build small. You don’t need to save the whole planet in the next hour. All you need to do is make one thing better for one person. That’s the seed. Start there and see where the path leads. Stay curious. Stay hungry. Stay alert. Pay attention. Listen. Try, fail, and try again. Right now, that’s the only work you have to do.

About Christa Avampato

I make a living in business and I make a life as a writer, artist, and yogi. I use my business and storytelling skills to build a better world. My first novel, Emerson Page and Where the Light Enters, will be published in the Fall of 2017 by Thumbkin Prints, a children's and YA imprint of Possibilities Publishing Co. My creative career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, and financial services. In every experience, I have used my sense of and respect for elegant design to develop meaningful products, services, program, and events to help people live happier, healthier lives. A recovering multi-tasker, I am a proud alum of UPenn (BA) and the Darden School at UVA (MBA). When not in front of my Mac, I’m on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I am proud to New York City my home, and I've been called the happiest New Yorker by friends and strangers alike. They're right. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.

Discussion

No comments yet.

I'd love to know what you think of this post! Please leave a reply and I'll get back to you in a jiffy! ~ CRA

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

Follow Me On Twitter

My Goodreads

Translate this blog to another language

%d bloggers like this: