F*ck it. I’m going for it. I’ve been kicking around the idea for a new business I’d like to start, and after several months of gnashing my teeth and wringing my hands, I decided I’m just going to do it. As I’ve mentioned several times, I was lucky to have an amazing guidance counselor, Jim Wherry, when I was in high school. I’ve learned over the last few months that I was luckier than I thought. In some schools, the ratio of guidance counselors to students is 1:500. And though we spend thousands of dollars every year per student on educating them, we spend the equivalent of a can of Coke per student on guidance counselors. A can of Coke. Bill Symonds, Director of the Global Pathways Institute, calls this “the black hole in the American education system.” I can’t get that idea out of my mind so I decided to embrace it and do something about it.
My therapist, Brian, once said to me that the best way for me to make my past mean something is to pay it forward. I think about how hard I worked and how much I struggled as a student and as a young adult. I think about the free lunch program that I was simultaneously grateful for and embarrassed by. I worked, and worked, and worked so that my life as an adult could be more secure than my life as a child. I think about the fact that despite my many hardships, there are far too many kids today who are in the same boat or even worse off. The boy I met on the streets of D.C. a few nights ago is a prime example of the people who need me to make this business a reality. Every student deserves to have a Jim Wherry. And I’m going to find a way to make that possible while also creating a company that creates jobs and has the kindest, bravest, most passionate, and most respectful culture imaginable because our work is something we should love to do. Our kids all across this country need us to stand up for them and support them as they make their way in a world that is becoming an increasingly difficult place. This is my act of resistance.
That’s my side hustle for now that I hope becomes a full-time venture over time. I’ll still need to work full-time in another job I enjoy (and let’s face it, the world is now full of opportunities for me to do good work) so that I don’t have to worry about money while I build this new idea. And that’s A-OK with me because I want to do what’s right for our kids without making choices based on my own personal finances.
So here we go back into the world of entrepreneurship, and this time a little older, hopefully a little wiser, and just as determined to use my business skills to build a passion project that builds a better world.
If you’d like to offer advice, help, ideas, or encouragement, I’ll take them.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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