One of the main tenants of business and new product development is to develop the least expensive, least time intensive version of your product to test with exactly the people you hope to become your customers. You want to put in just enough money and effort so that the idea of what you’re trying to do is clear and the experience is positive. And you want to keep from putting in too much money and effort on an idea that just doesn’t work. It’s all about using resources wisely and conserving as much as you can while also still giving the idea a fighting chance to show its value. It’s a tricky balancing act, but it has to be done.
With A Can of Coke, my online platform to provide college- and career-readiness counseling for high school students, I can use an easy, light-weight combination of Google Calendar and Google Hangout with a small handful of students to help them in the evening and weekend hours for a couple of months. This way I can see if the idea works and what needs to be improved without incurring a lot of cost.
Fast, simple, small. It’s how all great ideas start.