Tag: business

creativity

A Year of Yes: Heart-centered leadership

Christa Avampato

I gave the keynote address today at our company meeting of our clients.

My message: care for your team members, clients, and partners as people first and employees second. Watch how your business transforms from being transaction-based to relationship-based.

Leadership as service and heart-centered is the most potent superpower I know in the world of business. And yes, that is 100% THE hill I will live, work, and die on.

(Hat tip to Bob Giampietro who first said those words to me 11 years ago. They changed my life and career, and I’ve never looked back.)

creativity

A Year of Yes: Give a damn

Christa Avampato

“It’s business, not personal” is BS. Businesses are made of people; they’re inherently personal. I recently got very emotional over a business issue because I care. Some people took issue with that. I’d do it again. Leaders need to see their team members as people first, employees second.

Being a heart-centered, empathic leader is what helps teams grow healthy and strong. Take care of your people and they will take care of your customers who will take care of your investors and shareholders. It’s that simple—give a damn and show it through your actions and words.

 

creativity

A Year of Yes: Marrying writing, storytelling, business, product development, and science through biomimicry

Christa Avampato

Some news. Shark mucus sounds like an odd inspiration. Stay with me. After the podcast Ologies released its shark episode, I re-examined biomimicry as a way to marry my product development, business, and storytelling experience with my love for science. I owe host Alie Ward and Chris Lowe, who was the shark expert on the episode a million thanks. Here’s why:

I always loved science and actually started college in the engineering school. After a professor told me I didn’t “have a mind of physics”, I believed him and left all my dreams of working in science behind. I changed majors entirely and have always wondered what might have been if I hadn’t let this professor get into my head.

Fast forward a number of years. I’ve continued to learn about science and its applications. Over the years, I’ve thought about different ways that I could have a career that combined science with all my other experience & interests. Enter Ologies and sharks…

Shark mucus acts as a built-in antibiotic bandaid that allows sharks to rapidly heal. This may contribute to their long life spans of – wait for it – up to 470 yrs! We should apply this to our own medical research, right? We do! In the field of biomimicry.

Biomimicry is an applied science field in which the wisdom of the natural world plants and animals is studied and applied to the human-built world of products & environments in a sustainable way that benefits all beings.

After some research, I learned there’s a Masters of Science in Biomimicry through   that’s a dream program. Multidisciplinary, online, created for working professionals, and with a travel research cohort component. Best of all, it leverages ALL my prior experience.

I’ve been a fan of Janine Benyus‘s work since reading about her 10 yrs ago. She founded this program. It’s exciting how much the field has grown & how vital it will be to use design + business + science to build a better world for all beings as we grapple w/our changing planet.

I’m now in application and scholarship hunting mode, hoping to begin the program in 2019. Finding the work we’re meant to do is a long and winding road. I hope my story inspires you to stay curious and to keep reaching for a life fueled by passion and goodness. The world needs us.

 

 

creativity

A Year of Yes: Why a career in the arts is the best business training you can get

Christa Avampato

About two years ago, I went to the Kennedy Center’s Arts Summit. It was a gathering of about 150 arts professionals, hosted by Yo-Yo Ma, and focused on Citizen Artistry, the idea of using the arts to influence positive change in people’s lives. I was one of the only people there who had worked in an industry other than the arts, and one of exactly two people who had an MBA. Several people asked me why I ever thought about pairing my artistic interest with business training. I told them that art and business are equal partners, not adversaries. In an artistic organization, you need business skills just as much as you need artistic talent. And in all organizations, business people have a lot to learn from artists.

This was puzzling to a lot of people, and that’s when a lightbulb went off for me. How could I bring the arts and business, and more specifically people who work in both disciplines, together to learn from one another? At the end of the Summit, everyone had to create a card to describe their career goal for the year. Here I am with my card:

“I commit to helping artists find the business people within them, and to helping business people find the artists within them.”

My life and my career have never been a binary choice between the arts and business. They’ve always been a package deal for me. And I wanted to find a way to work that mission into my career. I started my career twenty years ago in company management of Broadway shows and national theater tours. It has been a long and winding road since then. In all of these experiences, I say without hesitation that my work in theater has been the best business training I’ve ever had.

I so fervently believe this that when people ask me “how can I enhance my business skills?”, I tell them to go produce a live performance.

Why?

Here are the business skills we wield to produce a live show:

  • Meeting a preset, non-negotiable deadline (that curtain is going up on time no matter what—the show always goes on)
  • Staying below a strict budget, and likely a very small or non-existent budget to start with
  • Intense collaboration with a motley crew of colorful characters who all have different needs wants, and goals—hello competing priorities!
  • Publicity, marketing, media planning, and content creation
  • Financial management and accounting
  • Operations and logistics
  • In-person customer service
  • Bargaining and negotiation, as well as legal contracting
  • Impeccable time, people, and stress management
  • Recruitment and staffing
  • Oh, and then there’s that little matter of the show actually being high-quality
  • And, lest we forget, if any one of those balls drops, you bear all of the responsibility because you don’t have any backup

Are you kidding me? What other industry requires that much of a single person? No other industry. The production of a live show is the epitome of deft business skills in action.

I was beyond fortunate to have this kind of experience in the arts in my early twenties. It has informed and shaped my career and life as an adult, and I wouldn’t have it any other way. These skills are transferable to so many other industries, and a variety of roles within organizations and companies. The arts, and our active engagement with them, have many more gifts to give us than we realize.

My great hope and purpose in coming to work at PatronManager is to help arts managers create an environment of financial sustainability that allow your art and artists to shine, and to make your work accessible to as wide an audience as possible. The arts have never been more important than they are today, and our responsibility to produce them has never been greater. If you have ideas for us, please don’t be shy. I want to hear them so that we can help each other bring them to life.

creativity

In the pause: The difference between a boss and a leader

Christa Avampato

Let me be clear about my philosophy on leadership. I’ve had two kinds of bosses: amazing ones who fight for their people and truly awful ones who fight against their people. Those of you who have worked with me and for me know this: I fight for my people. I block and tackle for them. I listen (rather than just waiting for my turn to talk). I can’t always get them what they want, but I will always get them what they need and won’t rest until that happens. Everyone gets a seat at the table and gets to have their say without sugar-coating. Everyone gets clarity and transparency. The hinges are off the door, or better yet there’s never a door at all. I am there to serve, support, and encourage, not to criticize or dictate. This is what it takes to have a team. Until you do that, you may be someone’s boss but you’ll never be someone’s leader. And there’s a world of difference between those two roles. Let’s always be mindful of that distinction and push ourselves to be the latter. Not surprisingly, if you take care of your team, the team will take care of customers, and customers will take care of investors. It’s as simple and as difficult as that.

creativity

In the pause: Starting a new chapter today

Christa Avampato

“You can fail at what you don’t want so you might as well take a chance on doing what you love.” ~Jim Carrey

Today I’m beginning a new full-time job. Success is never guaranteed to any of us though I fully believe that our odds of success increase dramatically when we do something we love. In that case, even if we fail, at least we have spent our time on something of value.

That’s how I feel about my book, Emerson Page and Where the Light Enters. It’s also how I feel about my work as a journalist, product leader, and theater manager. My new job utilizes all of my experience in the arts and business, and I feel fortunate and blessed to have this opportunity.

I’m sure there will be many learnings in the coming months. Today, I’m enjoying the thrill of the new and the unknown, the excitement that comes from putting my whole heart into something that makes the world a better place.

 

creativity

In the pause: Cornell Tech campus opens on New York City’s Roosevelt Island

Christa Avampato

Yesterday’s event at Cornell Tech on Roosevelt Island filled me with inspiration and possibility. It was quite a testament to what can be achieved through private – public partnerships with tech CEOs from IBM, Qualcomm, Verizon, and startups, investors, journalists, Governor Cuomo, Mayor de Blasio, Mike Bloomberg, and the President of Cornell all in attendance.

The spaces, indoors and out, are incredibly thoughtful and stunning. Best of all, it’s been built as an inviting setting for the public. Bring your laptop, book, or sketch pad, grab a coffee at the cafe, and take it all in with plenty of wi-fi and collaborative space. This is a place of community, and the hope is that companies and projects started by students and incubator sponsors (yes, your company can get space here!) will diversify and grow the NYC economy. Already, Cornell Tech has spun out 38 companies, 94% of which are based in NYC.

Graduate and doctoral studies as well as Executive Education courses comprise the student body here and it will also be a stage for events at the cross-section of tech, business, art, and social impact.

Grab the F train, bus, ferry, or tram, and go check it out!

creativity

In the pause: It’s amazing what you hear if you listen

Christa Avampato

As a writer and business leader, I have one superpower: I’m a tremendous listener. I take in people’s stories and perspectives like I take in air. I listen for what’s said and what’s not said. I pay attention to body language, posture, tone of voice, emotion, and intonation. It’s a skill we don’t celebrate or value enough, and one we should all hone. I’ve found teachers, mentors, friends, and heroes by being a good listener. It’s an action that’s changed my life for the better, and one I’m proud to be able to do every day.

creativity

In the pause: Being a writer makes me a better product developer

Christa Avampato

Being a writer makes me a better product developer. The daily practice of writing across genres for the past 10 years has helped me understand the art of brevity, the science of engagement, and the power of inspiration. High-quality products and books, and the marketing and promotion behind them, convey their intrinsic value in simple, elegant terms. At the very heart of great writing and great products, there must live the ability for them to improve the quality of life for those who consume them. I am proud and honored to stand in the parallel worlds of product development and writing. Both acts of creativity are more than a career to me; they are a part of my soul. They are who I am.

creativity

In the pause: Authors, the marketing of your book is on you

Christa Avampato

Publishers tell authors they need a platform. Here’s what they really mean: the marketing and promotion of your book rests with you. That care and concern can’t be farmed out. No matter who you hire or who publishes the book, you must be your own advocate, cheerleader, and agent. Being an author is a business; thank goodness I have an MBA.

I let myself feel disappointed by this fact for about 5 minutes. It was a rough 5 minutes. And then I picked myself up and went to work executing against the plan I had laid out months ago. It’s a grind and I have to give it everything I have in this last stretch before the November 1st release. I wrote and sent 43 pitches in 36 hours, most of them in the very weeeee hours of the morning.

I also had to come to the frustrating conclusion that the act of writing the second book has to take a backseat while I promote the first book that comes out in November, especially in these last few months before it’s released.

And with every query I just couldn’t get this quote from F. Scott Fitzgerald out of my mind: “So we beat on, boats against the current, borne back ceaselessly into the past.” Today, what we can dream about for the future rests firmly in our ability to manage what’s already been done.