The Swan Room at Nine Orchard. Photo by Nine Orchard.
One thing I love about New York are the incredible locations to gather that are hidden in plain sight. This week, I got to spend time in three of these incredible gems: the Swan Room and East Room at Nine Orchard and the retro interior public space at 60 Wall Street before its complete demolition.
Nine Orchard is now a hotel that was the Jarmulowsky Bank over 100 years ago. The Swan Room is their main bar downstairs. Pictures are not allowed once it’s operational because they don’t want their patrons photographed (it’s quite a scene with more than a few celebrities enjoying being like the rest of us regular New Yorkers.) The East Room is a private event space upstairs that used to be the office of Sender Jarmulowsky, the founder of the bank. It’s cozy, dark, and moody. It looks down over the Swan Room where Sender was rumored to have been able to keep an eye on his bank employees and customers. (I’m thinking about the East Room as a possible space for my book launch party!) There’s a roof deck as well which is undergoing some renovations before spring arrives and I can’t wait to check it out when the weather gets warm.
The East Room and exterior of Nine Orchard. Photos by Christa Avampato.
60 Wall Street’s interior is currently being demolished. Thanks to The Municipal Art Society of New York, I was able to be one of the last people to see this weird retro space before the demolition is complete. We bid a fond farewell to the ticky tacky decor before it’s likely to become very minimalist. This is a public space where Wall Streeters have enjoyed their brown bag lunches for decades, and I think it will return as such once the lobby renovation is complete.
The East Room and exterior of Nine Orchard. Photos by Christa Avampato.
New York’s architecture, like the city, is ever-changing. What stays the same are all the delightful surprises around every corner in this magical place I’m so lucky to call home. If you ever find yourself here and you’re up for some urban exploring, I’d love to take you around and put my official New York City tour guide license to good use!
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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