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Beautiful: A Prayer and Promise for Boston

Dear Boston,
My heart broke for you yesterday. Your marathon runners trained for months to complete an act that is largely governed by sheer will and determination. Running the Chicago Marathon in 2001, shortly after September 11th, was one of the proudest and happiest days of my life. It was an affirmation of life, a clear communication to the world that we will not shrink away from adversity because of fear. I am sick that your runners have been robbed of this same feeling. The whole of this country is with you now to make this same affirmation. You are alone in your grief and sorrow. We stand with you, shoulder to shoulder.

I understand that these types of behaviors can’t be rationalized, but here’s something that can be: when people seek to harm the innocent, to take a stand for their “principles” by inflicting pain upon others, you better believe that the goodness that lies within the rest of us will rise up strong, fearless, and unrelenting. We will be damned if we will ever take this kind of horrendous behavior lying down. We will not be intimidated and we will not accept this kind of tragedy as par for the course in our ever-more complex and complicated world.

Justice will be served. In the end, it always is. Karma is a perfect accounting system and it always keeps its promises. Here’s our promise to you: we will not rest until we bind up these wounds in the hearts, minds, and bodies of your people. We will see you through this.


About Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post,,, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at and Instagram at


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