YCombinator alumnus, Edward Wu, takes a unique approach to Facebook marketing. His brand new web app, Social Status, is unlike any traditional Facebook marketing app.
Companies have been unsuccessfully trying to make Facebook work for them by using “contests, sweepstakes, giveaways, content curation,” says Wu. “Social Status focuses on the bread-and-butter of your social media campaign and enhances your posts.”
How it works: Social Status transforms your text-based social media posts into stunning images, getting you more Likes, Comments, and Shares. Social Status conducted a study using 500 random posts; half were plain text and the other half were enhanced with the app. The Social Status posts received 60% more Likes, 400% more Comments, and 12x the number of Shares.
Social Status works with Facebook, Twitter, and Pinterest. Users can post directly to their Facebook Fan pages, Twitter Feeds, or Pinterest boards, all in a matter of seconds. Before Social Status, there was no simple way to post text on Pinterest; Social Status now makes this possible. Social Status also has an export feature that makes it fully compatible with social media management tools like Sprout Social, HootSuite, and TweetDeck. Social Status has an aggressive roadmap. They plan to add detailed analytics, hundreds more templates, and more social media platform integrations in the coming weeks.
If you want to take it for a test drive, Social Status is free for personal use, and $10 / month for businesses. (The $10 fee removes the watermark and unlocks all the templates.)
About the company: Social Status is based in San Jose, CA. Edward Wu is also the Co-founder of Vidyard (Series A funded startup with over 30 employees).
Christa Avampato 