I started my new full-time job this week, and I have to say that after just a few days it has exceeded all of my expectations. I recognize that I am still in the early days of this role with this company, and I think it’s worth detailing exactly what I love about it and why:
1.) I love artists. I mean, I really love them. All shapes, sizes, and genres. All of my colleagues are artists in some way. Musicians, writers, actors, dancers, directors, designers, producers, singers, visual artists, bakers, and improvisers. They literally bleed creativity. And then, we add to that the fact that we are an organization whose clients are all performing arts and cultural organizations. I am surrounded by art, and everything I’m doing and learning is helping to further art in all its forms. How cool is that?
2.) Artists are an accepting, helpful, and collaborative breed of folks. The doors are open, the hinges are off, and everyone is encouraged to grab a glass to toast to creativity. This is by far the most welcome I have ever felt at any job in my career. It’s also the most diverse and the organization of my training schedule is just stellar.
3.) We have lots and lots and lots of interesting, thorny problems to solve. There will never be a dull day at this place. Never. We work inside of Salesforce and the platform is POWERFUL. I mean, I’ll be learning something new about it every single day. It’s mammoth and nearly every organization in every sector is using Salesforce is some way. Getting that experience of working in Salesforce, customized for nonprofits, is a skill I will be able to utilize over the course of my entire career.
4.) I use every part of my brain and every part of my experience every day. My job combines all of my experience as an artist, and in business, technology, and product. In many ways, everything I’ve done up to this point has helped me to land right where I am.
5.) New York City is my muse. My office is near Carnegie Hall and I also have the flexibility to regularly work from my home. I love that I can walk to work and that when I step out of my office, I am smack dab in the middle of Manhattan.
I am under no illusions that I will never have a tough day. I’m sure I will. And even on the tough days, what I will most appreciate about this company and our incredible product is that there is a higher purpose and everyone here is on-board with that higher purpose. That’s the crux of it all: everyone here is driven to make the world a better place through the combination of technology and business to support and foster the arts. I couldn’t think of a better place to be right now.
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Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 