I started my new full-time job this week, and I have to say that after just a few days it has exceeded all of my expectations. I recognize that I am still in the early days of this role with this company, and I think it’s worth detailing exactly what I love about it and why:
1.) I love artists. I mean, I really love them. All shapes, sizes, and genres. All of my colleagues are artists in some way. Musicians, writers, actors, dancers, directors, designers, producers, singers, visual artists, bakers, and improvisers. They literally bleed creativity. And then, we add to that the fact that we are an organization whose clients are all performing arts and cultural organizations. I am surrounded by art, and everything I’m doing and learning is helping to further art in all its forms. How cool is that?
2.) Artists are an accepting, helpful, and collaborative breed of folks. The doors are open, the hinges are off, and everyone is encouraged to grab a glass to toast to creativity. This is by far the most welcome I have ever felt at any job in my career. It’s also the most diverse and the organization of my training schedule is just stellar.
3.) We have lots and lots and lots of interesting, thorny problems to solve. There will never be a dull day at this place. Never. We work inside of Salesforce and the platform is POWERFUL. I mean, I’ll be learning something new about it every single day. It’s mammoth and nearly every organization in every sector is using Salesforce is some way. Getting that experience of working in Salesforce, customized for nonprofits, is a skill I will be able to utilize over the course of my entire career.
4.) I use every part of my brain and every part of my experience every day. My job combines all of my experience as an artist, and in business, technology, and product. In many ways, everything I’ve done up to this point has helped me to land right where I am.
5.) New York City is my muse. My office is near Carnegie Hall and I also have the flexibility to regularly work from my home. I love that I can walk to work and that when I step out of my office, I am smack dab in the middle of Manhattan.
I am under no illusions that I will never have a tough day. I’m sure I will. And even on the tough days, what I will most appreciate about this company and our incredible product is that there is a higher purpose and everyone here is on-board with that higher purpose. That’s the crux of it all: everyone here is driven to make the world a better place through the combination of technology and business to support and foster the arts. I couldn’t think of a better place to be right now.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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