I’m a voracious list maker, mostly because it helps me to remain accountable for moving my ideas forward. Since the weekend, I’ve been making a list of things I need to do to test out my new business ideas for on-demand and virtual guidance counseling for students. So far, I have a few to-dos on the books and they are:
- Writing to my high school guidance counselor who inspired this idea to give him a long overdue thank you and to let him know his efforts were not in vain. I actually made it to adulthood in mostly one piece and am now giving back.
- Making a list of people I’d like to contact to do research on the roles of guidance counselors and school administrators so I can understand their pain points and how this company can be of greatest use to the kids in their schools and to their staff.
- Developing a light-weight version of a pitch deck that lays out the purpose, the impact, the methods to achieve that purpose, and my many questions.
- Setting up time to meet with a couple of friends who are going to give me advice on the aforementioned pitch deck.
- Setting up time to meet with a technology development shop that I love and want to work with.
- Making a list of influential people who I want to contact about the idea to ask for their help, guidance, and ideas.
- Set up a meeting with a designer who I hope will help me with branding, a logo, etc. She reached out to me through Instagram and I love her work!
- Reading, reading, reading. Researching, researching, researching. Learning, learning, learning.
I will say that I’m loving every moment of this. I’m loving it so much in fact that it doesn’t even seem like work. And that, my friends, is the point. We should find something that we love to do so much that the time flies and it makes us feel alive and free.
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Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 