Last night, I volunteered at 826DC to help teens with their college essays. It turned out that the essays were the least of their issues. The student I was helping turned to me at one point and said, “I’m so overwhelmed. I know I need to do this and I don’t know what I’m doing and I don’t have anyone to help me.” She’s the first person in her family to go to college, she doesn’t have a guidance counselor who cares, and she feels a lot of pressure from her family to make this happen.
This interaction brought back all those feelings for me. I was incredibly fortunate to have a guidance counselor, Mr. Weary, who did so much to help me. I knew he was in my corner and he was rooting for me every step of the way. (When I didn’t get into Princeton, my first choice school, he called their admissions office and gave them a piece of his mind. That’s how invested he was!) He was a gift and I knew it.
Not everyone has a Mr. Weary so in that moment at 826DC, I decided that I needed to play that role for this student. We each took a deep breath, and we went through the online application step by step. It wasn’t difficult to explain the parts of the application; this student just needed someone, anyone, to be in this with her.
Then we got to the financial section and she got really nervous. She doesn’t want to take loans. To her, debt is a frightening prospect. And I get that, too. I started working at 14 to help my family, and then I put myself through college and grad school thanks to financial aid of every conceivable kind and a lot of part-time jobs in college. I know debt is scary though when it comes to college, it seems to be a part o every solution in which parents aren’t paying outright for college. I don’t know if I convinced her to reconsider this idea, but at least I could offer myself as an example of someone who was in her shoes and worked hard to get into and through school.
As I walked home, I thought about what I could do to help more students and parents, particularly ones who feel overwhelmed by all of it. And then I got myself caught in the train of thought that senior year is too late. Student need to have their eyes on the prize of college in late middle school and early high school. They need to learn about how to get in, how to stay in, how to graduate, and how to pay for all of it while keeping themselves healthy and sane during an insanely stressful time in their lives. Education, writing, yoga and meditation, finance, technology, and healthcare. I have all that professional experience, and I’ve been where those students are. And I know what it’s like to climb the mountain and then enjoy the view you never even dreamed was possible.
If you have ideas of how I could do more for students like the one I helped at 826DC, I’d love to hear them.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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