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Wonder: Why I decided to become a charter member of the National Museum of African American History and Culture

“Why would you do that? You’re not black.” This is what someone said to me when I told them I made a donation to the National Museum of African American History and Culture. Thanks to Lonnie Bunch, the founding director of the museum, I had an answer. I made a donation because the history that it commemorates and celebrates is America’s story.In history, we are all united, and that’s how I’d like us to be in the world, too. If you make a donation of any size today, Hyundai will match your donation dollar for dollar up to $500,000 as part of the museum’s campaign called Giving Day.

The museum’s stories can teach something to everyone who takes the time to listen to them. Some of the lessons are horrible and painful, and some of them are joyful and inspiring. That’s life—it’s beautiful and terrible in equal amounts. I am humbled by what the staff members of the museum, and so many others who came before them, have done to assemble this treasure of a museum in the city that I now proudly call home. I can’t wait to see it and I’m so glad to be able to support its message of hope. It’s a message we all need. #GiveNMAAHC

About Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.

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