I grew up in the dirt, literally. There was (and still is) a tractor crossing sign across the street from the house where I grew up. My rural hometown fostered a childhood that involved climbing trees and making mud pies. When I was little, I was convinced that there was a dinosaur skeleton hiding under the ground in my backyard. I enlisted my sister, Weez, to help me dig and dig and dig. All we found was a small mouse skeleton, but I thought it was clearly a prehistoric mouse! Other kids wanted to be doctors, firefighters, or teachers. I wanted to be a paleontologist. I still do.
My childhood was far from idyllic, but there were some very positive things about growing up in the sticks. I got my hands dirty in the process of making things. I ate organic food because that’s really all there was, not because it was trendy. Animals were my friends and companions, as much as people. Maybe even more than people. I learned to appreciate the Earth, her majesty and her power. Weather was a way of life, and I still watch it with fascination and wonder.
An article in the New York Times last weekend talked about a movement in this fine and fair city I now call home to bring more nature into the lives of city kids not by taking them out of the city, but by bringing nature to them. Brooklyn Forest, a husband and wife startup, “takes toddlers into Prospect Park to promote learning through creative play like building teepees out of branches.” 7 students were in their first class. Now there are over 200. More people are eager to get into mud these days; I was a pioneer.
There’s something to be said for the slow life, the life we build rather than the life we buy shrink-wrapped and delivered right to our doorstep. Creation builds confidence and bolsters the imagination. It makes us self-sufficient. I’m all for it, for our children and for us. There’s a lot of beauty down there in the mud.
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Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 
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