Imagine if college wasn’t about preparing you for the job search. Instead, imagine that it was a 4-year haven for you to grow the skills that most interest you and for you to craft your own business that utilizes those skills. Over 3 million people graduate from 4-year colleges every year in the U.S. That’s potentially 3 million startups created every single year.
Imagine what that would mean for our economy, for our communities, and for education. Tom Friedman did just that in his New York Times column last week. Soon, we won’t have to imagine. This is the reality for our children today, and for their children, and so on. They will be job creators, not job seekers. Our society and our economy are changing rapidly. The paradigm of work and income is shifting, and there will be no turning back. This is a transformation in the economy that is moving full-steam ahead.
Rather than asking our kids what they want to be when they grow up, we need to help them figure out what they intend to build. And then we need to set that example for them in our own careers.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Imagine if college wasn’t about preparing you for the job search. Instead, imagine that it was a 4-year haven for you to grow the skills that most interest you and for you to craft your own business that utilizes those skills. Over 3 million people graduate from 4-year colleges every year in the U.S. That’s potentially 3 million startups created every single year.
So very true! More and more, people are definitely going to start carving out their own “careers and roles” rather than try and fit into a “cookie-cutter” type position.
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Great news I recently find your blog and have been reading along. I thought I would leave a comment
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This write up is nice. Ill post in my blog and translate it in French.
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I just visited your site via Facebook..I found myself regurgitating what you said in your 1 and 2 points while answering the three questions. =) I’ll be brief insteadwould you be interested in becoming weblog partners?
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