For a few months, I’ve been taking mini coding lessons at on Codecademy. They’re hard for me – I’m learning a new language, turning my thought process on its head, and getting familiar with a whole new way of structuring my creativity. I’m not good, but I’m getting better. This weekend, I received a new book that’s geared toward teaching the very basics of Python, a popular programming language.
I have no interest in becoming a programmer so why would I devote time to gain a basic understanding of coding?
1.) Our world is becoming increasingly influenced by technology. Knowing the basics of coding will soon be as necessary in the workplace as knowing how to use Microsoft Office.
2.) It’s difficult for me. By forcing myself to learn something that doesn’t come naturally to me, my mind must look at challenges in new ways and create new neural pathways. Just as we work muscles so that they get stronger, we must also work the brain.
3.) It grows my understanding as a product developer. There’s noting worse than a business people who ask the world of tech teams without having a clue exactly what their requests entail. I saw this all the time in my old job. Hardly anyone on the business side ever truly understood what they were asking of others. I want to do better.
4.) All it takes is time. Not so long ago, I would have had to enroll in a class to learn these skills. Now there are sites like Codecademy that offer these lessons for free and online. There are excellent manuals and books that will walk beginners through the basics. If it’s there to learn, then why not give it a try?
Are you working on learning something new? Would love to hear how the adventure is unfolding for you!
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
4 thoughts on “Leap: Why I’m Learning to Code”
you’ll be able to teach me Python soon, I think ^_^
Wow. I’m going to take a look. That might be a great new project for me. I’m tired of being at the mercy of others. I’m setting up a new site and it would be nice to be able to do some of the bells and whistles without begging my son to take the time š I’ve been looking at lynda.com but it costs. Thanks.
you’ll be able to teach me Python soon, I think ^_^
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Deal! š
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Wow. I’m going to take a look. That might be a great new project for me. I’m tired of being at the mercy of others. I’m setting up a new site and it would be nice to be able to do some of the bells and whistles without begging my son to take the time š I’ve been looking at lynda.com but it costs. Thanks.
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Let me know how it goes, Trish!
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