“The importance of money flows from it being a link between the present and the future.” ~ John Maynard Keynes, British economist
Money – what we earn, what we save, what we spend, and what we give away – is always a bridge between what we have now and what we will have in the future. It’s just energy. It ebbs and flows.
This perspective helped me to think of money as a much less terrifying force. I used to be petrified of it. Afraid I’d never have enough. Afraid that my pursuit of it, no matter how noble my path, might consume me if I didn’t remain on constant watch.
Now I see it for what it is – fuel that gets me from where I am now to where I want to be next. In this way it’s become a very selfless entity – something that shows up when I need it, allows me to use it to the best of my ability, and then happily changes hands without even so much as a glance back at me over its shoulder.
It feels good to no longer see it as a foe, but rather as an ally.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
2 thoughts on “Leap: The Most Important Purpose of Money”
Fuel, an interesting way of looking at it. Thanks Christa.
Christa Avampato 
Fuel, an interesting way of looking at it. Thanks Christa.
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My pleasure. It helps me to look at it that way, too.
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