About two years ago, I went to the Kennedy Center’s Arts Summit. It was a gathering of about 150 arts professionals, hosted by Yo-Yo Ma, and focused on Citizen Artistry, the idea of using the arts to influence positive change in people’s lives. I was one of the only people there who had worked in an industry other than the arts, and one of exactly two people who had an MBA. Several people asked me why I ever thought about pairing my artistic interest with business training. I told them that art and business are equal partners, not adversaries. In an artistic organization, you need business skills just as much as you need artistic talent. And in all organizations, business people have a lot to learn from artists.
This was puzzling to a lot of people, and that’s when a lightbulb went off for me. How could I bring the arts and business, and more specifically people who work in both disciplines, together to learn from one another? At the end of the Summit, everyone had to create a card to describe their career goal for the year. Here I am with my card:

“I commit to helping artists find the business people within them, and to helping business people find the artists within them.”
My life and my career have never been a binary choice between the arts and business. They’ve always been a package deal for me. And I wanted to find a way to work that mission into my career. I started my career twenty years ago in company management of Broadway shows and national theater tours. It has been a long and winding road since then. In all of these experiences, I say without hesitation that my work in theater has been the best business training I’ve ever had.
I so fervently believe this that when people ask me “how can I enhance my business skills?”, I tell them to go produce a live performance.
Why?
Here are the business skills we wield to produce a live show:
- Meeting a preset, non-negotiable deadline (that curtain is going up on time no matter what—the show always goes on)
- Staying below a strict budget, and likely a very small or non-existent budget to start with
- Intense collaboration with a motley crew of colorful characters who all have different needs wants, and goals—hello competing priorities!
- Publicity, marketing, media planning, and content creation
- Financial management and accounting
- Operations and logistics
- In-person customer service
- Bargaining and negotiation, as well as legal contracting
- Impeccable time, people, and stress management
- Recruitment and staffing
- Oh, and then there’s that little matter of the show actually being high-quality
- And, lest we forget, if any one of those balls drops, you bear all of the responsibility because you don’t have any backup
Are you kidding me? What other industry requires that much of a single person? No other industry. The production of a live show is the epitome of deft business skills in action.
I was beyond fortunate to have this kind of experience in the arts in my early twenties. It has informed and shaped my career and life as an adult, and I wouldn’t have it any other way. These skills are transferable to so many other industries, and a variety of roles within organizations and companies. The arts, and our active engagement with them, have many more gifts to give us than we realize.
My great hope and purpose in coming to work at PatronManager is to help arts managers create an environment of financial sustainability that allow your art and artists to shine, and to make your work accessible to as wide an audience as possible. The arts have never been more important than they are today, and our responsibility to produce them has never been greater. If you have ideas for us, please don’t be shy. I want to hear them so that we can help each other bring them to life.

Allison Huntington Chase, CEO of Madame Morbid’s Trolley Tours in Brooklyn. Allison grew up in Hartford, CT and has a degree in Screenplay Writing from the School of Visual Arts. As a child, her father created one of the world’s largest haunted houses, which was featured in New York Times, Entertainment Tonight, and Newsweek as “one of the best haunted houses in the country,” thus making her the 2nd generation of ghost tours.
Sarah Laskow is a senior writer at Atlas Obscura, an online magazine that covers the world’s hidden wonders. She writes about cities, the relationships between people and nature (plants in particular), and obscure histories. Her work has appeared in the New York Times, NPR’s All Things Considered, and many other fine print and online publications.
Alex Neuhausen is an engineer, musician, and venue owner. He holds a PhD in Electrical Engineering from Stanford University. He produces music which has been licensed for video games and television. His current project, “Strangers on the Internet,” has a forthcoming EP. He founded the legendary underground venue, Secret Loft, in a Brooklyn auto garage in 2013. Now in Manhattan, Secret Loft hosts a dozen events per month, spanning comedy, poetry, dance parties, live music, and circus and aerial dance shows. You can find a schedule of events (but not an address or phone number) at
Bridget Randolph is an NYC-based actor, writer and storyteller from small town Virginia. Bridget studied acting and performance with the Salon:Collective in London, UK before moving to New York; here she discovered the magical world of improv and storytelling thanks to the Magnet Theater (specifically, Rick Andrews and Adam Wade). Bridget has performed in Lady Sketch Show, the Everyone Is Sad show, and will be in Adam Wade’s Storytelling Series on
Carla Katz is Jersey born and bred storyteller and now lives in Hoboken. She debuted her solo show “Body Parts” at this year’s SOLOCOM 2017 at the Peoples Improv Theater. She has performed at numerous Moth StorySlams, at the Magnet Theatre, in “Adam Wade’s Storytelling Series”, and in front of her dog Finn. Katz likes to get emotionally naked and she tells stories that expose the small dramas that make us laugh or cringe. By day, she is a labor union leader, lawyer, and political animal. By night, she gets naked and howls at the moon over Manhattan. Katz learned storytelling craft from fellow Hobokenite Adam Wade– 20-time Moth winner and