I’ve never cried during a halftime show of a sports event until today. During the FIFA World Cup between Spain and Argentina, the halftime show had a theme of love and the unifying power of music. For each other and for ourselves. Chris Martin of Cold Play and Global Citizen created it. I danced around my living room and sang along, so excited to see the breadth and depth of the performers from across the world: The Muppets including Sesame Street characters and The Electric Mayhem, Shakira with Burna Boy and Ghetto Kids, Staten Island’s PS22 Chorus, Jason Sudeikis in full Ted Lasso mode, conductor Gustavo Dudamel leading the New York Philharmonic and the Simón Bolívar Symphony Orchestra, Madonna, BTS, Justin Bieber, and Emmanuel Kelly. I’ll be watching it on repeat here. An eclectic mashup full of unbridled joy is the boost I needed.
Joy was part of my care plan when I went through cancer. Every day, no matter what happened, I found something that brought me joy. Sometimes it was a song, a show or movie, a friend, a good test result, my dog, something delicious, taking a walk with my sister, sunshine. It didn’t take long after I was diagnosed to realize the secret of life is to love and be loved. It’s that simple and that complex.
Love saved me more than once on that journey – friends who got me to the ER and took care of my dog, care packages, cards, flowers, texts, phone calls, and emails when I needed to know I wasn’t alone in all this, my sister staying with me for many weeks while I recovered from surgeries, friends who got me grocery gift cards that I used when I was finally strong enough to shop for myself again, my business school friends who put together a recorded zoom and daily emails to spell out a secret message – “Stay Strong And Full Of Light.” I’m going to get that as a tattoo.
I’m reminded that in the midst of tragedy and sadness, a beauty emerges that isn’t always as apparent in good times. Maybe that’s because difficulty strips away some kind of inhibition that holds us back too often from saying and showing how we feel. During cancer I had the chance to hear things from people that are often only said during someone’s eulogy. One of the great gifts of cancer and almost dying is that I got to hear those things while very much alive. I’ll always be grateful for that and all the love that surrounded me. When I was down to nothing, love shone brighter than ever. Isn’t that something?
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 