As I think about my own storytelling projects, I am reminded of my introduction to it when I was a young child.
I grew up in a rural area where Native American culture is still very much alive. We had a family friend who was a Mohawk chief, Chief Black Bear. We would often go to visit his trading post. He was a very tall, solid, regal man. I was fascinated by him. I remember the jewelry, items fashioned from animal skins, the art, and the tobacco pipes carved from natural items. I have no Native American heritage in my blood, but I somehow felt very much at home in his culture. I still do.
One year for Christmas, my mom bought me several books about Native American history. The way they live and what they believe makes complete sense to me. They take care of the planet and each other. They believe in the connectedness of the heavens above and the Earth below. And their storytelling—that’s what captivates me the most. They make deep wisdom palpable, even to a child.
Yesterday I learned about how some members of some tribes welcome people back from war. There is a recognition that they must have transition time. They go with the medicine man for a number of days to literally and figuratively have the blood washed away. The trauma of war is recognized and processed. They deal with this in the light so that it doesn’t get subsumed into the shadows. They grieve. They’re cleaned. They’re healed so that they can return whole.
Setting war aside, if we just look at our own grieving process today with any lens, we often don’t allow space or time for it. We are supposed to move on quickly and in earnest to sunny skies and smiles. We are told to let it go as quickly and cleanly as possible. Though truthfully we hang onto things inside of us. We don’t always give ourselves time to adequately mourn our losses and reflect on what we’ve learned. And so it piles up, and up and up and up until we literally collapse under it. We do ourselves a disservice all in an effort to get on with it. Except we haven’t gotten on with anything. We are playing a role, and eventually we will have to leave the stage and all of our grief will be there waiting in the wings. And we will feel alone and isolated and ashamed of it. And we will bear it until we can’t.
Our society is dealing with massive public issues now, issues that have been ignored and swept under the rug for too long by too many. Of course they now seem unwieldy. Look how much time they’ve had to grow unattended. We cannot and should not shrink away from dealing with them now, no matter how large they loom. If we don’t recognize and set ourselves on a course to solve them, that task will fall to the next generation and the generation after that. Bringing them into the light is painful, but it is the only way to create a better tomorrow. Have faith, and let’s get to work. We can do hard things, together.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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