The first economic casualty of this election found me yesterday. My favorite staff member in my apartment building told me that my landlord is outsourcing the staffing of the building in preparation for a recession that they think will hit in the coming months. The staff is being offered the chance to interview for the outsourced company, though there is no guarantee of a job and even if they do get a job, their pay will be cut and their housing subsidy will be taken away.
“Even if I get the job, they’re going to cut my pay by $3.50/hour,” he said to me. “And that’s going to hurt a lot. My last day could be November 30th if I don’t get this job. I was wondering if you could do me a favor, Christa. Would you write a recommendation letter for me that I could bring to the interview?”
My eyes teared up. This man has been a good friend to me, and really makes my building feel like home. He’s professional, kind, and caring. He loves his job and the people who live in my building. I’d pay double my rent to help him and the rest of the staff who do such a wonderful job helping all of us. I was prepared to take out my checkbook right there, and instead what he asked for was a letter. $3.50/hour is a lot to him; it makes the difference between being able to pay his bills and not being able to pay his bills. Let that sink in. He lives in D.C., a very expensive city, and makes less than $35,000/year before taxes, and that could drop to $27,000/year. That’s what he’s fighting for. That’s what he’d be grateful to get. This is the working poor. Right. Next. Door.
The President-elect, ensconced in his 3-story, 24K gold penthouse on Fifth Avenue, doesn’t care a lick about people like my friend. But you know what? I care. I can do something, and I will. I wrote my heart out in that reference letter for my friend. I’ll be writing a lot of letters in the coming days, weeks, and months. I’m not going to standby and watch our economy and our country go to hell in a hand-basket at the hands of an inexperienced madman and his cabinet of ignorants. Deplorable? Yes. Unstoppable? No.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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