We are now in the societal version of the financial crisis that reared its head in 2008. I was working at American Express in 2008 and with a front row seat to the recession, the picture was bleak. And here’s what CEO Ken Chenault and his senior staff did: they talked to us, and kept talking to us. All the time. Every week. They told us what they were afraid of. They told us what kept them up at night. They shared data with us. They didn’t give up. They urged us to do whatever we could with whatever we had from wherever we were in the company. And so I did. I’m going to write him a letter and thank him for his example that I carry to this day.
I realize that my expectations of leadership are very high, and I have no intention of lowering them. I didn’t always agree with Ken’s decisions while I was at Amex (and sometimes I adamantly and publicly disagreed), but I certainly always respected him. I always believed he was trying to do the right thing given extenuating and complex circumstances. I know that no matter how hard I was working, he was working harder.
My boss at Toys R Us, Bob G., was the same way. He was always invested in who I was as a human being first, and as an employee second. And he would often tell me that in addition to showing it through his world-class mentoring and advice.
I recognize that I have been tremendously fortunate to have had many great leaders during my career. (Some god-awful ones, too, but we’ll save that for another post.) CEOs, don’t throw away an opportunity to exercise leadership and to inspire your people, especially during these trying and difficult times. That’s when your people need leaders the most—not when the sailing is smooth but when the water is choppy and the direction unclear. Your people need you. Don’t fail them.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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