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Wonder: Find which of your ideas are worth it with the Business Model Canvas

Once you start a business, I think it’s very likely that no matter how well (or poorly) it goes, you’re likely to try to build a second a business and maybe a third and fourth. I have notebooks full of ideas. Most of them are terrible, but there are a few that could be diamonds in the rough. They need loads of shaping and polishing. The trick is to quickly and efficiently figure out which ones merit the time, effort, and attention. And I have a little tool that I love that helps me see which ideas have a shot at success and which ones have more holes than Swiss cheese – Alex Osterwalder’s Business Model Canvas.

In one simple page, Alex’s canvas shows the 9 main elements of what it takes to build just about anything that is economically viable and there are many ways it can be used including building a business or a product of any variety.

If you’re wondering how best to test any idea you have, I highly recommend taking a look at the following links:

http://strategyzr.s3.amazonaws.com/assets/resources/business-model-report-2015.pdf
https://strategyzer.com/canvas

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About Christa Avampato

I make a living in business and I make a life as a writer, artist, and yogi. I use my business skills to support passion projects that build a better world. My first novel, Emerson Page and Where the Light Enters, will be published in the Fall of 2017 by Thumbkin Prints, a children's and YA imprint of Possibilities Publishing Co. My creative career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, and financial services. In every experience, I have used my sense of and respect for elegant design to develop meaningful products, services, program, and events to help people live happier, healthier lives. A recovering multi-tasker, I am a proud alum of UPenn (BA) and the Darden School at UVA (MBA). When not in front of my Mac, I’m on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I split my time between New York City and Washington, D.C. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.

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I love these poems framed on the NYC subway. Now I think of the map of the world as heart-shaped.

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