I’ve recently been faced with a few career decisions. I’ve had some opportunities crop up that are tantalizing with a side of “I’m not sure this is really the right choice for me right now.” To be clear, they are really wonderful options – good pay, interesting work, nice people. But in each there is a key ingredient that makes me think I should pass. Either the flexibility in schedule isn’t there or the work doesn’t feel like the best use of my time.
These decisions feel like the textbook definition of “the fork in the road.” It would be easy on some level to take these jobs and I’d be good at them. Here’s the morbid, though quite helpful, question I keep coming back to: what if this is it? Post-Sandy, we’re hearing about people who lost their lives despite following all directions and making good decisions. This grim idea gives me pause. I’m not any different from these people. That could have been me, and perhaps a bit too easily.
These are the tough questions, ones that don’t have any right or wrong answers. Isn’t it now, on the tail end of youth prior to solidly moving into middle age, that I can really take every chance to firmly commit to joy in my work? And isn’t that the choice that could have an expiration date? Down the line, won’t there be some job that I could do that feels a bit less like joy and a bit more like selling out that I could take if I really needed to?
This is the hero’s journey and I am in the midst of the “challenges and temptations” portion of the trip. This is where the rubber meets the road. This is where character is formed and tested. Revelation and transformation lie in wait just around the bend. And it is not easy.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I’ve recently been faced with a few career decisions. I’ve had some opportunities crop up that are tantalizing with a side of “I’m not sure this is really the right choice for me right now.” To be clear, they are really wonderful options – good pay, interesting work, nice people. But in each there is a key ingredient that makes me think I should pass. Either the flexibility in schedule isn’t there or the work doesn’t feel like the best use of my time.
Dearest Christa – you have no idea how incredibly timely this post is. I’ve been really struggling with staying the course with yoga teacher training. I know the Universe is opening so many doors and giving me so many signs that I need to stay on this path but I am keenly aware of a part of me that wants to retract and play it small. And then right before I opened your blog I heard Spirit speak ‘Why are you struggling? Have fun with this! It doesn’t have to be as hard as you are making it out to be. Your thoughts are coming from your 17 year old self not your almost 59 warrior self.” Walking the hero’s path – yes – I even wrote a blog post about it. My husband remids me that I need to go back and reread what I have written. http://newworldgreetings.blogspot.com/2012_08_01_archive.html Sending you and all the residents of your beautiful city metta meditation – from my heart to yours.
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So beautiful, Mary. Thank you so much. That beautiful, wise, and joyful Spirit. We need her now more than ever. I will make sure to pay forward all of your meditations to my fellow NYers. xo
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I am going back to the first part of post, I know what you mean about is this it? I often feel like that. I keep trying, but nothing ever seems to work for me, do I keep going, or is it time to change. I say we keep going, bad things happen to people all the time, and I don’t mean to say it isn’t important, but you learn from it and then you get on with it. Good post Christa.
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I agree, Leanne. Life presents so many opportunities to learn.
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