Tag: startup

creativity

My dual goals to end food insecurity and food waste

Christa Avampato
Photo by Ella Olsson on Unsplash

Today I started a new research project on food waste with the hope of starting an entrepreneurial venture in this space. In the U.S., 16 billion pounds of food from food retailers alone end up in landfills every year while 47.4 million Americans (13.5% of households) face food insecurity every day. 1/3 of waste in U.S. landfills is food and food waste causes 6% – 8% of global greenhouse gas emissions driving climate change. We have plenty of food to feed everyone. It’s not in the right places at the right time so the waste is a logistics and operations issue.

Utilizing the methodology from my University of Cambridge / Cambridge Institute for Sustainability Leadership (CISL) dissertation, I’m conducting interviews with food retailers, rescue organizations, distribution organizations, institutional food providers, and policy makers to find an unmet need in the market that would help prevent food waste. Today I had my first interview with the largest food rescue organization in NYC. It went very well. I’m excited to continue these conversations and work on this idea.

Solving this dual challenge of food waste and food insecurity is important to me personally as well as from an environmental and business perspective. I grew up in a home that was food insecure and we often didn’t have enough food to eat. We were lucky to have the free lunch program at school. So many are not fortunate enough to have that kind of safety net. My goal with this business is to serve them and protect the planet. If you know someone or an organization I can talk to, I’d love any referrals.

creativity

A tree grows in Brooklyn

Christa Avampato

5 trees, actually, and in my kitchen. Two weeks ago, I planted 12 trees at their most vulnerable stage – grafts from existing trees sent to me by the Arbor Day Foundation that looked like nothing more than twigs. They’re in a planter in my Brooklyn kitchen. Of the 12, 5 now have tiny leaves: 2 Eastern Redbuds, 2 Washington Hawthorns, 1 White Flowering Dogwoods. This is thrilling because most trees at this stage rarely survive, and I’ve never planted trees in this stage before.

I’m very interested in learning more about tree propagation as the impacts of climate change grow more urgent every day. I’m thinking about a few tree-centered startups to pursue after I finish my Masters in Sustainability Leadership at University of Cambridge in two months. Growing these beauties counts as research! Nature’s wisdom is boundless, and I’m so happy to be her forever student.

creativity

In the pause: You need to get comfortable with rejection

Christa Avampato

Exactly two months ago, I decided to try to make ACanofCoke.com, my online college- and career-readiness service, a reality. This week I scheduled meetings with 3 NYC public high school principals to talk about doing a pilot with their students this summer and fall. It took emailing 398 principals to get this response. Hey if it’s a numbers game, then I’m ready to play.

The mission of this idea matters so much to me that I’m not bothered by the rejection. I could look at this as ~1% of the schools I emailed are interested or I could see it as ~99% aren’t. I’m going with the former.

Rejection is a part of business, art, and life. We will be rejected far more often than we are accepted – at least that’s been my experience and the experience of just about everyone I know. It’s not the amount of failure we endure, but the persistence and passion that matter most. As Babe Ruth once said, “It’s tough to beat someone who never gives up.” Keep going.

creativity

Wonder: Find which of your ideas are worth it with the Business Model Canvas

Christa Avampato

Once you start a business, I think it’s very likely that no matter how well (or poorly) it goes, you’re likely to try to build a second a business and maybe a third and fourth. I have notebooks full of ideas. Most of them are terrible, but there are a few that could be diamonds in the rough. They need loads of shaping and polishing. The trick is to quickly and efficiently figure out which ones merit the time, effort, and attention. And I have a little tool that I love that helps me see which ideas have a shot at success and which ones have more holes than Swiss cheese – Alex Osterwalder’s Business Model Canvas.

In one simple page, Alex’s canvas shows the 9 main elements of what it takes to build just about anything that is economically viable and there are many ways it can be used including building a business or a product of any variety.

If you’re wondering how best to test any idea you have, I highly recommend taking a look at the following links:

http://strategyzr.s3.amazonaws.com/assets/resources/business-model-report-2015.pdf
https://strategyzer.com/canvas

creativity

This just in: Planet3 launched with $10 million investment

Christa Avampato

Exploreplanet3.com
Exploreplanet3.com

I’m so thrilled to announce that my ed tech startup has launched a new name, branding, and website: exploreplanet3.com.

Planet3 is an exploration-based learning company. We present the entire Earth as a living laboratory through an immersive game-based environment. We’re crafting a digital platform with a compelling game-based narrative that utilizes real-world data and Next Generation Science Standards (NGSS) to deliver better learning outcomes. Our curriculum, woven through immersive 3D experiences, will inspire teachers and students to understand the intricate connections between Science, Technology, Engineering, Arts, and Math (STEAM) subjects and our changing planet.

Click here to check out our press release and all the details. You can also follow us on Facebook and Twitter. Here’s to adventure!