Tag: product development
In the pause: If you want to build something for someone, empathize first
Friends, below is an example of what thoughtful customer research and business partnerships can achieve. For all my fellow product and social impact friends, our first goal in the design process should always be to empathize with the customer. Always. Walk in their shoes. Live their lives for a moment and the solutions rise quite magically out of the ether. Grab the tissues before you read this link. The story has a happy ending thanks to Whirlpool though there are some difficult, sad truths on the journey. Hat tip to my kind, innovative, thoughtful friend, Alex, who sent me this article and is always working to make this world a better place.
Wonder: Eddie’s Wheels restores mobility to animals with 4 legs
I am so inspired by the company Eddie’s Wheels. Ed Grinnell started Eddie’s Wheels in retirement. A mechanical engineer, Ed’s companion Doberman needed wheels so he built a set for him. That was 1989. He never looked back. Today Ed and his family has designed and built over 21,000 carts for all kinds of animals meant to walk on four legs. He has restored dignity, mobility, health, and peace of mind to these 21,000 animals and the people who love them. As a product person by professional and mom to Phineas who has in the past had back surgery, I am so inspired by what we can build with compassion, love, and know-how. Check out Eddie’s Wheels at http://eddieswheels.com.
Wonder: You can build the door to your own future
Sometimes, you happen upon a door that leads you down a path you never knew existed. And sometimes you have to build a door for yourself and then pave the path you intend to walk. Yesterday, the latter happened to me. I built a door to my future and then walked through it. On the other side of the door was Notion Theory.
I’ve been kicking around my idea for Project Rubeus, a history-based ed tech product, for about two weeks and I met with Notion Theory, a development team who could actually build a small working prototype for me. The guys at Notion Theory are kind, whip-smart, and passionate about their work. They get the purpose of the project and its many applications. In under an hour, we all walked away over-the-moon excited about its potential. It involves heavy lifting in algorithm development, computational math, and machine learning, and it can be done in about 3 months for approximately $50,000. Those are very rough estimates, and now I’m working to find a way to piece together that money.
Sometimes we’re lucky enough to have our future find us. And if that’s not happening, then we have to go out there and build our future the way we want it to be. I’m rolling up my sleeves. This is going to get interesting.
This just in: Don’t let innovation be the enemy of improvement

In the push for wild ideas that get public attention, we’re doing ourselves a disservice. What companies and products need to focus on is improvement, not innovation.
The iPod was a better looking mp3 player that could be personalized. Virgin America didn’t do anything beyond providing stellar service to customers who were used to an industry that treated them badly. Starbucks decided to serve strong coffee prepared to order and gave customers a comfy chair in its cafes to enjoy it. Those aren’t mind-blowing ideas. They’re elegant improvements in industries that badly needed any improvement at all.
So don’t chase far out innovations. Most of that is just a flash in the pan that gets a lot of buzz for a short period of time and then dies a quick and meaningless death. What you want is a steady hum of improvement that inches up a step at a time. And those steps will add up not only to a staircase of innovation, but a meaningful long-lasting impact that makes the world a better place.