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In the pause: If you want to build something for someone, empathize first

Friends, below is an example of what thoughtful customer research and business partnerships can achieve. For all my fellow product and social impact friends, our first goal in the design process should always be to empathize with the customer. Always. Walk in their shoes. Live their lives for a moment and the solutions rise quite magically out of the ether. Grab the tissues before you read this link. The story has a happy ending thanks to Whirlpool though there are some difficult, sad truths on the journey. Hat tip to my kind, innovative, thoughtful friend, Alex, who sent me this article and is always working to make this world a better place.

One Answer to School Attendance: Washing Machines

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About Christa Avampato

I make a living in business and I make a life as a writer, artist, and yogi. I use my business and storytelling skills to build a better world. My first novel, Emerson Page and Where the Light Enters, will be published in the Fall of 2017 by Thumbkin Prints, a children's and YA imprint of Possibilities Publishing Co. My creative career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, and financial services. In every experience, I have used my sense of and respect for elegant design to develop meaningful products, services, program, and events to help people live happier, healthier lives. A recovering multi-tasker, I am a proud alum of UPenn (BA) and the Darden School at UVA (MBA). When not in front of my Mac, I’m on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I am proud to New York City my home, and I've been called the happiest New Yorker by friends and strangers alike. They're right. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.

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I'd love to know what you think of this post! Please leave a reply and I'll get back to you in a jiffy! ~ CRA

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Took the Hard Times tour at the Tenement Museum today. One of the best things I've ever done in NYC. Endlessly fascinated by this history and deeply inspired the courage and strength of immigrants! @celiabadelia thought of you the whole tour!

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