Friends, below is an example of what thoughtful customer research and business partnerships can achieve. For all my fellow product and social impact friends, our first goal in the design process should always be to empathize with the customer. Always. Walk in their shoes. Live their lives for a moment and the solutions rise quite magically out of the ether. Grab the tissues before you read this link. The story has a happy ending thanks to Whirlpool though there are some difficult, sad truths on the journey. Hat tip to my kind, innovative, thoughtful friend, Alex, who sent me this article and is always working to make this world a better place.
Curating a Creative Life as a Storyteller, Scientist, and Business Leader
Christa Avampato 