Category: imagination

art, books, change, choices, imagination

Beginning: The Ambiguity-loving Nature of the Imagination

Christa Avampato

“Imagination sometimes has to stand in for experience.” ~ Steve Martin, An Object of Beauty

I just started reading Steve Martin’s latest novel, An Object of Beauty. From the first 10 pages, I was hooked, as I always am with his writing. Lines like the one above are common place in his writing and have such an inspirational effect without slapping the reader in the face.

Just as I started to read An Object of Beauty, I also saw the documentary Who Killed the Electric Car. It’s the story of how GM pulled its well-received electric car from the market in 2005 and the conspiracy behind the decision that involved politicians and oil companies. None of the parties involved could imagine a world beyond their gas-guzzling vehicle experience.

A large company that I read about frequently is making some horrible investment decisions. Despite all of the market trend and competitive intelligence they have, they are refusing to invest in new technology. The new technology wouldn’t be that expensive to invest in. It wouldn’t even be that difficult to implement. They aren’t investing in new technology because the company’s leaders aren’t personal fans of new technology. They would rather plod along on the same road that has carried them to success up until now rather than try something new. As an investor in the company and a huge fan of the brand, I find their decisions frustrating. I can only imagine how their more progressive team members feel.

Experience has its place in our decision-making. It can be a helpful lens through which to view opportunities, though where I draw the line is when experience is used in place of imagination. What made us successful in the past will not always make us successful going forward. Times change, customers change, the world changes. And to stay relevant and engaged, we need to change, too. Experience doesn’t like change. The imagination embraces change, is fueled by change. Make good use of the imagination’s love of ambiguity. The only certainty we have in this world is that sooner or later, everything everywhere changes.

I found the image above here. I wouldn’t recommend any of these reasons.

creativity, ideation, imagination, impact, product development, SXSW

Beginning: Win By Being Open Source

Christa Avampato

“If you free your data, people will come to you.” ~ Deb Boyer, Phillyhistory.org

I heard this quote at one of the last panels I attended at SXSW Interactive, Innovating and Developing with Libraries, Archives, and Museums. Deb Boyer was part of a panel that discussed innovations that are happening within libraries, archives, and museums. Those institutions wrestle with the options of if, how, when, and to whom to release their extensive and rich spectrum of data and information. Do they charge or make it free? Is there a limit to how much someone can use? How should the information be delivered? Deb encouraged open collaboration between institutions and most certainly for anyone interested in partnering with libraries and archives. She believes being open source is the only way to win influence in our interconnected world; but yourself off from anyone interested in your brand by creating complex business models around the content and your influence rapidly diminishes.

At a conference buzzing with a million and one phenomenal ideas, the questions of intellectual property and ownership of ideas comes up a lot. In panels, hallway conversations, and key notes. Someone has a great idea and needs others to bring it to life. Does that mean that they run the risk of losing the idea by sharing it a la The Social Network? Maybe. Though Deb Boyer argued on her panel that there is no other choice. If the goal is to share what we know and bring our visions to life, we have to put it out there and see what comes back to us.

Gary Vaynerchuk talked about something similar in his keynote on The Thank You Economy. He gives and gives and gives and doesn’t worry about what he’ll get in return. In his very straightforward, and slightly crass, way he argued that if we’re generous first, others will follow in ways and quantities that we could never possibly imagine. Karma, baby. Karma.

SXSW is an incredibly generous environment. Sure, people are being provocative and forthright. They’re asking tough questions that have messy answers or no answers at all. They’re putting themselves and their ideas out there in the hopes that others will join them in their creative pursuits. They’re giving away what they know to anyone who’s interested in what they have to say and willing to take the time to listen. They’re all doing exactly what Deb and Gary advocate for. As Gary so eloquently stated, “Forget about having your ideas stolen. Just out care the competition and you’ll win every time in any industry, in any market.”

change, decision-making, design, imagination

Step 362: Success and Value

Christa Avampato

“Try not to become a person of success, but rather try to become a person of value.” ~ Albert Einstein

2011 is coming at us fast and furious, and I’m getting nervous. Nervous about ideas and plans that I’m putting into action. I’m starting to teach my own independent yoga classes on Sunday, January 30th. I’m starting a new Taproot Project as a Strategic Consultant for Bottomless Closet. I’m thinking about trips I’d like to take, classes that would help me improve some skills I have and gain others that I’ve never tried before. I’m working on some new writing projects and adding some new features to this blog to broadcast my message and enrich the content.

2011 will be my year to try on a lot of new ideas and see how they shape my life. I’m re-imagining just about every nook and cranny of my life, and then some. I’m adopting the mantra, “I’m going to give it a shot and see what happens.” Exciting, and a little daunting if I think about it too much, which I am likely to do several times a day.

What calms me down and talks me down off the ledge is the idea of focusing on value, not success. I’m done doing things that don’t add value, to my life or someone else’s. And it’s A-OK if it only improves the life of one single being. That will be enough. I’m done feeling like I must do A, B, and C. I’ll do any and all of them if it’s useful, if it makes a difference. If an activity doesn’t help me create a world that I’m proud of, then I’m just not doing it. I’ve paid my dues over and over and over again. Those dues have been settled. Success will be on my terms, and be inextricably linked to value that I can feel in my heart.

The image above can be found here.

commitment, creativity, imagination, inspiration

Step 353: Clearing the Mind for Creativity

Christa Avampato

“Clean out a corner of your mind and creativity will instantly fill it.” ~ Dee Hock

A few nights ago I was having trouble falling asleep. It’s a condition I used to be very used to having had insomnia for so long but now I’m closing in on a year of relief from that condition. Now a minimum of 7 hours is the norm for me and I never let myself get up out of bed anymore should I wake up in the middle of the night. So the lack of sleep a few nights ago was a surprising and disturbing event. Something was bothering me. There seemed to be no good solution to the situation I was grappling with and no matter how many times I turned it over in my mind, I couldn’t find my way out of that rut. The worst part was that it wasn’t even my problem to solve; a friend of mine is struggling with a personal issue at the moment and I was trying to think of an encouraging plan to pass along that might be helpful. No luck, and it really irked me. At first, I didn’t understand why.

I’ve read stories that say Isaac Newton did his best work by thinking of a problem and then promptly taking a nap. Einstein used his music and water-color painting to take his mind off of physics. Thomas Jefferson believed that having a lot of interests, and creating his own productive distractions actually made him even more productive when he focused on one specific task. E.B. White commented that walking away from a piece of writing for at least 24 hours before doing any editing aids our perspective. All of these methods help us find fresh eyes.

So to get myself to sleep and hopefully help my friend simultaneously, I made up my mind to forget about the problem. The moment the thought entered my mind, I said hello and promptly showed it the door. I was determined to do whatever I need to do to make the situation blur out of focus in the hopes that when I came back to it, I would have a better understanding of it.

The next morning, I realized why I was so stuck: 1 or 2 different turns about a year ago, and I would have found myself in the same situation as my friend. I would have made some very rash, heady decisions and felt crushed by the consequences. That fear mixed with relief, and the accompanying guilt and sadness for my friend, was clouding my vision. I couldn’t provide any help because the thought of being in the same situation myself scared the daylights out of me. Once I separated myself from the situation by taking a break from it, I was able to more creatively and compassionately assist my friend with some honest, actionable advice.

The next time I find myself turning a predicament, I’m taking the same course of action. I’m clearing out the clutter before I even attempt to focus. I’ll write down the problem and then immediately take it off my mind, letting it rest in the background of my mind. We want quick resolutions and immediately, correct answers but creativity doesn’t always work like that. Sometimes we have to take the counter-intuitive approach and let it go before we can really embrace it.

I didn’t create the cartoon above but it made me laugh out loud. Truth in comedy. Find the image here.

creativity, imagination, loss, love

Step 352: Re-imagine

Christa Avampato

“They say improve and maintain. I say destroy and Re-imagine.” ~ Tom Peters

Last week I was really struck by the beautiful op-ed that Yoko Ono wrote about John Lennon, how when she thought about their life together and their relationship what she remembered most were the simple moments of laughter. John Lennon encouraged us to imagine a life very different than the one we currently have, to expand our sense of what’s possible and to not accept things as they are but to work toward something better.

I’m not one for maintaining. I get bored maintaining what already exists. Once I’m in maintenance mode chances are I’m moving on soon. Movement makes sense to me. Movement helps to keep my imagination alive and active, and my imagination is one of the sole reasons I have the really wonderful, blessed life I’m grateful for every day. There are pieces of my life that could always be better, pieces that I would like to tear down and start over. It’s always possible to begin again, it just takes some extra strength and faith, and some courage, too.

Re-imagining is the activity I’m turning to post-holiday. For now, I’m in Florida, hanging out with my family and mixing some fun and some relaxation. Just the idea of that re-imagining work ahead makes me giddy with excitement and keeps me looking forward just beyond where I stand now. It is work, for sure, but it’s work worth doing.

The image above depicts Yoko Ono and John Lennon and was taken by Kishin Shinoyama.

choices, decision-making, design, goals, imagination, inspiration

Step 333: Harry Potter, Muhammad Yunus, and How to Build a Business

Christa Avampato

Over the last few weeks, I’ve been doing a lot of think about small bets and goals, and the enormous benefits that can be gained by an individual and an entire community. Muhammad Yunus, founder of Grameen Bank and one of my social entrepreneurship idols, is famous for saying that he didn’t set out to help the whole world, or even his whole country of Bangladesh through microfinance. He wanted to help one village of 10 people in 1976 (incidentally, the same year I was born.) 34 years later, it’s deposits now stand at ~$1.4B and the organization has helped 8.3M people out of poverty, 97% of them women. (For more indicators of Grameen’s impact, click here.) He advises entrepreneurs not to build enormous business plans to scale. He tells them to just set one simple intention – help 5 people out of poverty.

Over the weekend, I took my family to the Wizarding World of Harry Potter, part of Universal’s Islands of Adventure Theme Park. What they’ve done with the tiny bit of land set aside for Harry Potter is truly wonderful, with a few exceptions which I’m detailing in a letter to send to their President as guest feedback. What was abundantly clear is that they don’t believe that the appeal of Harry Potter will last too long. The Harry Potter part of the park is adjacent to several junky exhibits that should have been ripped out and used to expand the Harry Potter section. With such rich content, an entire park could have been built around that franchise, rather than just a sliver of an existing park land-locked between exhibits with little appeal. So much opportunity wasted due to a lack of belief by Universal in the powerful connection that fans feel to Harry Potter. Sometimes you need to bet the farm, or in Universal’s case at least the Islands of Adventure.

What does Harry Potter have to do with Muhammad Yunus? Quite a bit when we think about passion, belief, and priorities, and how those 3 pieces come together to form a new product that inspires and ignites creativity. Universal went small on an idea that warranted a far bigger bet. Muhammad Yunus bet small, knowing that his success could be replicated the world over if he could help his original group of 10.

The moral of the story – bet small on a brand new idea, but don’t go so small that you paint yourself into a corner.

art, blog, creativity, imagination

Step 326: Keep a Canvas Blank

Christa Avampato

When I moved into my apartment over a year ago, I had nothing but a borrowed air mattress from a friend and a handful of clothes. My apartment building fire in my former apartment building ruined most of my belongings and the few that were salvageable were sent away for a special cleaning to remove the soot and the horrid smell that’s left in everything after a fire. It’s a smell that I’ll never forget. I looked around at my very blank, very empty apartment and my heart sank. I would have to start over. Again.

In the months after my fire I tried putting my material life back together. It was slow going. I had some art that was saved but the frames were ruined. I got them re-framed and tried to hang them on my blank walls. I couldn’t do. I’d start to put a picture hook into the wall and start crying. Starting over was painful, lonely work. Eventually, I just cried my way through it because it had to be done, and once I got to the other side of that good cry, I had walls that were decorated and a heart that felt more peaceful.

This experience caused a recent blog post by Derek Sivers to really hit home for me. Derek is the musician, programmer, and entrepreneur who created CD Baby and then gave away his company to charity to support music education. He’s a brilliant guy, generous, courageous, and best of all an incredibly honest writer. A few days ago he wrote a blog post entitled “Why wreck a blank canvas“. My only criticism of the post is I wish he had written it sooner. It would have helped me through my struggles of starting over. I wouldn’t have felt so badly about my very blank, new canvas known as my apartment, and in many ways, mirrored my life at that moment, too.

In the post Derek talks about the large blank canvases he has on the walls of his home. He leaves them blank intentionally to inspire others. A blank canvas allows every person to have his or her own unique vision of what should populate that area. It’s a conversation starter for Derek and a creativity jump starter to everyone who views those blank canvases. The comments on the post are equally fantastic – read through them. I’m taking my cue from Derek. I’m getting a blank canvas and hanging it up on my wall as a reminder that I will always be strong enough to start over.

change, choices, creativity, imagination

Step 312: Growing Imagination

Christa Avampato

“Even as you research, you are filtering out the things that do not resonate with your inner ideals and choosing what does. In doing so you are telling the universe to narrow down the infinite possibilities, focusing all the combined energy of co-creation on what you have chosen. This creates a channel through which your goals can find you, like a beacon in the vast darkness of the universe. Today you are the creator of your future, and your only limits are the boundaries of your imagination.” ~ My horoscope from DailyOm on Friday, November 5th.

My friend, Laura, introduced me to DailyOm horoscopes about a year ago and I am always amazed by their ability to strike just the right chord and help me to feel okay with where I am. I read the horoscope above on my phone just as I was leaving Brian’s office. I was talking with him about a shift in my career that I’m hoping to make in 2011, as well as some other plans I’m making for new projects. I’ve been toying with different ideas and filtering as needed. I explained to Brian that the filtering process can be a little frustrating because it seems to take so much time and the pay-off builds in such small increments.

I’ve started to believe that every creative act requires more editing than content. The initial recording of the idea is important, though the culling down, the focus, and the distillation of what matters and how to execute it are equally important. And that focus is needed if we want to truly expand and grow our imaginations to their full potential. And the incredible thing about imagination is that once we choose to embrace it, celebrate it, and nurture it our goals really do find us. This isn’t magic; it’s only the harvesting of all the seeds we’ve sewn for so long.

creativity, holiday, imagination

Step 303: Our Chance to Be Someone Else

Christa Avampato

I love Halloween, mostly for the candy but also for the chance to take on another persona. For one night it’s perfectly acceptable, and expected, that we take a giant leap outside of the ordinary. So maybe it’s not the dream of your life to be Lady Gaga, but for one night at a party it’s fun to think about.

Halloween asks us to stoke the fires of imagination and humor, to get creative and bust out of our day-to-day routine. We’re willing to see and enjoy the ridiculous, the clever, and the well put-together, and encouraging of others to do the same. The fun is allowed to grow and multiply with every new costume we see, whether we know the person wearing it or not. I always find that Halloween makes us friendlier. Somehow those costumes give us permission to laugh at ourselves and with others.

We all need a break from ourselves from time to time. Let the trick-or-treating commence and enjoy the holiday that lets us literally walk in the shoes of someone else. Happy Halloween!

creativity, dreams, imagination, inspiration, music

Step 282: Imagine John Lennon at 70

Christa Avampato

“You may say I’m a dreamer, but I’m not the only one.” ~ John Lennon

Phineas and I took our morning walk to Strawberry Fields on West 72nd Street in Central Park. Under a great span of American Elms, you’ll find a small space akin to a cathedral for anyone and everyone who loves music, loves the Beatles, and loves John Lennon, who today would turn 70. His legacy is elegantly preserved there in a gorgeous reproduction of a Pompeii mosaic, a gift from Naples Italy, with one simple, powerful word “Imagine”. Just steps away at The Dakota, the singer lost his life almost 20 years ago and we lost a great spirit of peace and creativity.

I stood there this morning, just as the sun started to peak up and over New York City. Already, the memorial was scattered with flowers, offerings, candles, letters, and pictures. He was right – he wasn’t the only dreamer. He inspired a whole world full of dreamers, creators, and people who want to live peacefully. He might not be here anymore, but what he stood for and what he believed are still very much alive in the hearts and minds of so many, especially here in New York City, and most especially in this neighbor that he made his home for 17 years.

Decades from now, there will still be hundreds of thousands of people who will visit this very same spot and imagine, in honor of John Lennon. He lived a creative, passionate life, and the best way for us to pay tribute to his memory is to do the same. I think we should have a national day of creativity in honor of John Lennon, an annual marker that reminds us that our imagination is our greatest, most powerful asset. We could all do with a little more dreaming.