“Try not to become a person of success, but rather try to become a person of value.” ~ Albert Einstein
2011 is coming at us fast and furious, and I’m getting nervous. Nervous about ideas and plans that I’m putting into action. I’m starting to teach my own independent yoga classes on Sunday, January 30th. I’m starting a new Taproot Project as a Strategic Consultant for Bottomless Closet. I’m thinking about trips I’d like to take, classes that would help me improve some skills I have and gain others that I’ve never tried before. I’m working on some new writing projects and adding some new features to this blog to broadcast my message and enrich the content.
2011 will be my year to try on a lot of new ideas and see how they shape my life. I’m re-imagining just about every nook and cranny of my life, and then some. I’m adopting the mantra, “I’m going to give it a shot and see what happens.” Exciting, and a little daunting if I think about it too much, which I am likely to do several times a day.
What calms me down and talks me down off the ledge is the idea of focusing on value, not success. I’m done doing things that don’t add value, to my life or someone else’s. And it’s A-OK if it only improves the life of one single being. That will be enough. I’m done feeling like I must do A, B, and C. I’ll do any and all of them if it’s useful, if it makes a difference. If an activity doesn’t help me create a world that I’m proud of, then I’m just not doing it. I’ve paid my dues over and over and over again. Those dues have been settled. Success will be on my terms, and be inextricably linked to value that I can feel in my heart.
The image above can be found here.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Christa –
Based on your “give it a shot” concept, I thought you might like this….
Why the Best Solutions Are Always Temporary
http://blogs.hbr.org/bregman/2010/10/why-the-best-solutions-are-alw.html
Of course, everything is temporary, you just have to use the right timescale. 🙂
You might also like, if you haven’t found it already, some of the philosophies in Brooks Palmer’s Clutter Busting book and blog. It’s only partially about clutter, a lot of it is about change and how you select what’s in your life, including people, activities and thoughts. I really like his approach.
Best,
MJ
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Hi MJ,
I haven’t heard of these resources – thank you so much for passing these along. Can’t wait to check them out!
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Feel I must send these your way also – you might like
Zen Habits (Leo also writes at mnmlst)
and
Tiny Buddha (twitter and site)
the most recent being:
http://tinybuddha.com/blog/overcoming-perfectionism-the-joy-of-just-ok/
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Hi MJ! Thank you so much for these resources. I am going to check them out right away. So appreciate you thinking of me. Cheers!
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