“There is nothing in a caterpillar that tells you it’s going to be a butterfly.” ~ Buckminster Fuller
I read this quote over the Christmas holiday as I was learning more about Eric Carle’s work. He wrote the book The Very Hungry Caterpillar (for his sister, Christa, I might add), as well as the Brown Bear, Brown Bear What Do You See Series. My niece loves those books and I bought her a game based on the stories. The butterfly gets a lot of credit in our society as a powerful metaphor, without much mind being paid to the humble caterpillar who believed he could be more.
Think of a caterpillar, a small, wormy looking animal, not particularly attractive or inspiring. He doesn’t don any beautiful colors, he can’t fly, and no one is particularly glad to find him out there in the world. Butterflies, however, are magical. We covet their appearance, and think imagine that a beautiful thing like a butterfly came from a tiny caterpillar. Without understanding the science behind the transformation, would anyone really believe that something that looks like a caterpillar could become a butterfly? No one except the caterpillar.
Think of all the people you know who have wild, far-out-there ideas. People who keep reaching and believing that they can change the world, or at least their small corner of it. People who never say never, who don’t give up, who roll with every punch and every speed bump that pops up in their path. Big thinkers who also get out in the world and do, even if it’s against all odds.
They may just be the caterpillars among us. We would do well to believe in them, and in our own ability to transform if we just believe that we can.
How would you like your life to transform as we start the new year?
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“There is nothing in a caterpillar that tells you it’s going to be a butterfly.” ~ Buckminster Fuller 
