When I moved into my apartment over a year ago, I had nothing but a borrowed air mattress from a friend and a handful of clothes. My apartment building fire in my former apartment building ruined most of my belongings and the few that were salvageable were sent away for a special cleaning to remove the soot and the horrid smell that’s left in everything after a fire. It’s a smell that I’ll never forget. I looked around at my very blank, very empty apartment and my heart sank. I would have to start over. Again.
In the months after my fire I tried putting my material life back together. It was slow going. I had some art that was saved but the frames were ruined. I got them re-framed and tried to hang them on my blank walls. I couldn’t do. I’d start to put a picture hook into the wall and start crying. Starting over was painful, lonely work. Eventually, I just cried my way through it because it had to be done, and once I got to the other side of that good cry, I had walls that were decorated and a heart that felt more peaceful.
This experience caused a recent blog post by Derek Sivers to really hit home for me. Derek is the musician, programmer, and entrepreneur who created CD Baby and then gave away his company to charity to support music education. He’s a brilliant guy, generous, courageous, and best of all an incredibly honest writer. A few days ago he wrote a blog post entitled “Why wreck a blank canvas“. My only criticism of the post is I wish he had written it sooner. It would have helped me through my struggles of starting over. I wouldn’t have felt so badly about my very blank, new canvas known as my apartment, and in many ways, mirrored my life at that moment, too.
In the post Derek talks about the large blank canvases he has on the walls of his home. He leaves them blank intentionally to inspire others. A blank canvas allows every person to have his or her own unique vision of what should populate that area. It’s a conversation starter for Derek and a creativity jump starter to everyone who views those blank canvases. The comments on the post are equally fantastic – read through them. I’m taking my cue from Derek. I’m getting a blank canvas and hanging it up on my wall as a reminder that I will always be strong enough to start over.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
When I moved into my apartment over a year ago, I had nothing but a borrowed air mattress from a friend and a handful of clothes. My apartment building fire in my former apartment building ruined most of my belongings and the few that were salvageable were sent away for a special cleaning to remove the soot and the horrid smell that’s left in everything after a fire. It’s a smell that I’ll never forget. I looked around at my very blank, very empty apartment and my heart sank. I would have to start over. Again. 
….my biggest fear is fire ( I live in a fire zone go figure) and I’m an artist. Surrounded by my art I often wonder what it would be like to lose it all, but then I wouldn’t lose my creativity now would I? Thanks for reminding me of that
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So true! Your creativity and the art within you, will always be there. It’s something that can’t be taken from you because it’s so much a part of who you are. I really loved Derek’s post – it put so many things in perspective for me!
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This really moved me Christa. Even though I am a minimalist by nature I always manage to paint the canvas – then long to have it blank again :). Sharing this with a friend who is sleeping on a failing air mattress as we speak. Beautiful.
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Trish! I am so glad this post will be helpful to your friend. What happened to him / her? I was there – refilling the air mattress each night. It was a tough, sad place to be but I kept going. At the end of the day, I had to remember I was lucky to be alive at all after the fire. And every night that I go to sleep now in my new, warm, comfy bed, I am ridiculously grateful for new beginnings.
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