I recently met someone who thinks about his career in decades. He got a PhD and spent 10 years as a particle physicist, is now about 5 years into his decade in finance, and believes his next decade of work will involve green energy. I was really struck by this framework for a career. He wasn’t the least bit phased about moving from field to field, taking an entirely different direction each time. Nor was he concerned with how to explain his jumps. He sees his career as a vehicle for learning, not as a way to build a resume. He loves being a beginner, charging up a vertical learning curve. I admire him for that.
About a year ago I wrote a post about Malcolm Gladwell’s book, Outliers. In the book he discusses a benchmark for making a specific impact in a chosen professional field – 10,000 hours of work. Let’s assume someone works 40 hours per week for 50 weeks per year. That makes 2,000 hours per year, making it necessary to work for about 5 years in a given field. If an average career spans roughly 40 years, we have the opportunity to make a significant impact in 8 different fields throughout our careers.
My new friend and his decade rule seem to be on to something here. Why not leap? Why not strike out and try something entirely new? As long as we feel comfortable starting over, there’s so much good we can do, so many new experiences we can have. There’s no reason to feel stuck.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I recently met someone who thinks about his career in decades. He got a PhD and spent 10 years as a particle physicist, is now about 5 years into his decade in finance, and believes his next decade of work will involve green energy. I was really struck by this framework for a career. He wasn’t the least bit phased about moving from field to field, taking an entirely different direction each time. Nor was he concerned with how to explain his jumps. He sees his career as a vehicle for learning, not as a way to build a resume. He loves being a beginner, charging up a vertical learning curve. I admire him for that.
Christa, I keep reading these blogs of yours and they give me the next little ounce of confidence to actually make that leap. Thanks!
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Go, Kelly, go!!! š Can’t wait to hear what’s next for you!
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totally concur with this … i did 5 years in finance and switched to media … been 5 years in media and expect my next career will be in education and/or the arts.
when you are motivated by learning, venturing out to new fields is the easiest way to get your fix. š
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I’m on that 5 year timeframe, too, Col! It will be exciting to see what we do next š And I love that we share that strong interest for education and the arts!
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