“A vine, well-exercised, produces an intense wine.” ~ Anthony Bourdain
Yesterday I was at my mom’s house watching an episode of Anthony Bourdain: No Reservations. I recently finished his book, Kitchen Confidential, and love his bits of life wisdom garnered through his life in food. On yesterday’s episode he was meandering through Provence and all of the incredible cuisine that area of the world has to offer. He went to visit a restored winery and met with the owner to learn about the gifts of strong heat and rocky soil that make for incredible, intense wine. Because the vines struggle a bit through the rocky soil (and it is a delicate balance asking them to struggle enough to become strong, but not so much that it ruins the vines entirely), the flavor in the grapes is pungent and focused.
Yesterday morning I was struggling with a bit of a problem. I have been doing a lot of pitching for my out-of-school education program, Innovation Station. I’ve gotten many positive reactions to it, and people who are interested in producing it once a pilot is complete and the results are in. Trouble is that I’m not having much luck reeling in a school willing to let me run a small pilot. I have known from the beginning that a pilot it crucial as part of a larger sell-in and that a pilot created and run by someone outside of education would be a tough sell. As much talk as there is about public education wanting more innovative ideas, it is an incredibly insular world. (Consider the criticism of Cathie Black, a seasoned, respected, accomplished professional as the new chancellor of NYC public schools.) Risk is not something that public education is accustomed to.
Like good wine making, a sprinkle of struggle in a project’s life cycle can create a better product. It could be that now is just not the right time for this program. Maybe I need to focus my energy in other areas at the moment like my yoga and my writing. It could be that the schools I’ve been speaking to are not the right ones for this program and I need to keep looking for a better match. Whatever the reason, Anthony Bourdain’s analogy of a grapevine helped me feel more comfortable with a bit of struggle and frustration in my own life today. I could use a healthy dose of focus in 2011, and the order that comes with it.
The image above can be found at nyhabitat.com
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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“A vine, well-exercised, produces an intense wine.” ~ Anthony Bourdain
