“They say improve and maintain. I say destroy and Re-imagine.” ~ Tom Peters
Last week I was really struck by the beautiful op-ed that Yoko Ono wrote about John Lennon, how when she thought about their life together and their relationship what she remembered most were the simple moments of laughter. John Lennon encouraged us to imagine a life very different than the one we currently have, to expand our sense of what’s possible and to not accept things as they are but to work toward something better.
I’m not one for maintaining. I get bored maintaining what already exists. Once I’m in maintenance mode chances are I’m moving on soon. Movement makes sense to me. Movement helps to keep my imagination alive and active, and my imagination is one of the sole reasons I have the really wonderful, blessed life I’m grateful for every day. There are pieces of my life that could always be better, pieces that I would like to tear down and start over. It’s always possible to begin again, it just takes some extra strength and faith, and some courage, too.
Re-imagining is the activity I’m turning to post-holiday. For now, I’m in Florida, hanging out with my family and mixing some fun and some relaxation. Just the idea of that re-imagining work ahead makes me giddy with excitement and keeps me looking forward just beyond where I stand now. It is work, for sure, but it’s work worth doing.
The image above depicts Yoko Ono and John Lennon and was taken by Kishin Shinoyama.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“They say improve and maintain. I say destroy and Re-imagine.” ~ Tom Peters 
have a wonderful time in sunny florida!!
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Thanks, Col!
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Christa,
Actually, I like the fact that you are in Florida.
Please take the time, every now and then, to be with your family and friends.
Relax on a beach with sun-tan lotion and a margarita–shaken, not stirred, but don’t turn into James Bond. His life is too risky and we need you here. It’s for your own good. LOL.
Seriously, though, NYC can get hectic and the change of pace will do you a world of good. And nothing like cementing old ties, right? Your family will also enjoy your company.
Cheerio.
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It’s true – I feel very fortunate to have the life in NYC and to be able to have a break in Florida. I’m a lucky duck!
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