Author: Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
entrepreneurship, Examiner, food, New York City

NY Business Strategies Examiner – Interview with Jason Bauer, CEO and President of CRUMBS Bake Shop

Christa Avampato

I have a hard time thinking of any food I love more than cupcakes. When I’m happy, when I’m sad, morning, noon, and night. In New York City, the competition for the best cupcake bakery is fierce. For me, there is one clear winner: CRUMBS. I’m not sure why anyone goes anywhere else for these delicious treats. I highly recommend the Devil Dog and the Blueberry Crumb.

Jason and Mia Bauer started CRUMBS. I recently had the opportunity to interview Jason. He serves as the company’s CEO and President.

To read the full interview, please visit:
http://www.examiner.com/examiner/x-2901-NY-Business-Strategies-Examiner~y2009m8d18-Interview-with-Jason-Bauer-CEO-and-President-of-CRUMBS

care, career, celebration, hope, opportunity, work

My Year of Hopefulness – Marking time

Christa Avampato

Today is my one year anniversary at my job. Where did the time go? Oh right – into about 25 projects that I’ve worked on since I started! When I consider everything I’ve learned – about the company, the job, the industry, myself, it seems impossible that all of that could have been compressed into one year.

One year ago today, I attended a new hire orientation. A series of company leaders came into the room to speak with us and one of them said something that really stuck with me. He asked us to go up the elevator to our desks every morning with one simple question always at the top of our minds: what am I going to do to help someone live an extraordinary life today? I took that to heart, and I can say with complete honesty that I’ve started every day that way. It’s been a tumultuous year for this country – that elevator question helped me hang on during the most challenging times to help me not only survive, but thrive. And it helped me help others do the same.

So now I begin year two, every bit as hopeful and curious as I was at the start of year one. The unintended, and happy, consequence of helping others to live an extraordinary life is that it makes our own lives extraordinary in the process. I hadn’t consciously realized that until today when I looked around my office to see all the positive change that’s taking place right before our eyes. And I played a part. A small one, but certainly a part. And for that I am extremely grateful. We really do get what we give.

The photo above can be found here.

The Journal of Cultural Conversation, writing

The Journal of Cultural Conversation: Alternative Ending

Christa Avampato

Mondays with Christa continues over at TJCC. This week I wrote about the process of being asked to write an alternative ending to my own story, an ending that was harder to put down on paper because of all of the emotion it carries with it. Check it out here.

business, Business Week, economy, history, hope

My Year of Hopefulness – Let’s Get a Little Crazy

Christa Avampato

“We would not be where we are if our ancestors had not been kind of crazy.” ~ Edward Tenner, historian of technology and culture

I’m part way through the cover story for this week’s issue of Business Week, Case for Optimism. One of the people who worked on the story asked me and 12 other readers to take a look around our neighborhoods to provide examples of why we feel optimistic about the future. The quote above appears toward the beginning of the article, and references a very positive outcome of economic downturns: if we can look past the gloom and doom, we’ll find that economic downturns give us the freedom to get a little crazy. In other words, they give of the freedom to pursue our biggest dreams. Bill Gates and Paul Allen started Microsoft in the midst of a recession. Same goes for Steve Jobs and many others whom we now hold us as some of the most successful thought-leaders of our time.

When the world goes haywire and we lose our footing and live to tell the tale, something inside of us shifts. All of a sudden we realize that the leap we just made, whether by our own volition or not, didn’t kill us. We’re encouraged to take another, slightly larger leap, and then another. Before you know it, we can’t contain ourselves. We realize that the biggest risk is not taking a chance on our dream; it’s being paralyzed by fear and never pursuing the dream at all.

So here we go – off into the great unknown with a heavy, though hopeful, heart. We’re in the midst of a grieving process. Long gone are the fat times of real estate always being a sound investment and Wall Street being the dream of every bright, ambitious college graduate. We’re bidding a fond farewell to life on Easy Street, welcoming in a new era of innovation and creativity that our ancestors, the ones who got a little crazy, would be proud to acknowledge as their legacy.

There will be some bumps and bruises along the way, some near-term and long-term. We may have our dreams fall down in mid-flight, and we’ll have to get new dreams. The resilience we are building today will serve us well tomorrow, and for many tomorrows to come. My bet’s on us.

change, dreams, learning

My Year of Hopefulness – To the Extreme

Christa Avampato

This morning I set out two big goals get my new apartment organized: get the kitchen and bathroom into livable condition. As I was straightening out my bathroom, I noticed that the contractors had only put one light bulb into the ceiling fixture. It was a little dim and as I used the mirror over the sink I wondered if adding another light bulb would really help since there is a half wall that separates the vanity from the bathtub. To solve this question I considered the extreme: if the sun magically appeared as my light fixture, would that make the whole bathroom brighter, half wall or not? Of course it would. Question answered. I just had to make sure I had a light bulb that was bright enough to make a difference.

This little trick of extremes is one I learned in my economics classes while at Darden. For example, let’s take supply and demand. What happens to price as supply increases? Well, what would happen if there was so much of a product that everyone could have 1,000,000 units? The product likely wouldn’t be worth much. Price would be very low. So we can conclude that as supply increases, price drops (unless of course demand is so high that it could never be satisfied. But I digress…)
This method can be used for any circumstance in our lives from changing a light bulb to developing a new product. When I was writing the paper to develop a pilot of my education program, I went to extremes. What if I only needed 10 eager students, a room in any public classroom, and I was willing to fund the entire thing myself so that the school and the kids wouldn’t have to pay a dime? Could I convince one public school in New York City to participate? Probably.
We can also use this method for more abstract ideas, and this perhaps the most powerful use for this technique. What are all the circumstances we would need to be completely happy? What are all the things we would need to accomplish in order to live a fulfilling life? What would we be willing to do (or give up) in order to make our wildest dream a reality? What if we only had a very short time remaining in this lifetime – what would we do right now?
The photo above can be found here.
change, friendship, good fortune, grateful, gratitude, home, moving

My Year of Hopefulness – New Home, Sweet Home

Christa Avampato

Moving day! Once again, I had a stellar experience with Flat Rate Moving and got some much needed, much appreciated help with my own bags from the past weeks. When arriving at the apartment this morning to see the new renovations, I had the impulse to skip from one end to the other. I actually hugged the new kitchen countertop. This apartment is such a huge improvement over my last place that I can hardly believe it’s mine!

While packing and unpacking are tough chores, I do relish the feeling of a fresh start, a new beginning filled with possibilities. My home isn’t just where I get some sleep and store my belongings. I do most of writing here. I practice my yoga which in akin to a religion for me. It’s a place where I laugh and cry and dream with my friends, where I have multiple out-of-town guests. The rest of my life springs from these walls, and with new walls, in some sense, I get a new life.
Once the movers collected my last signature and quietly closed the door on their way out, I did do a run through the maze of brown boxes that now lined my new place, and at the end made sure to do a little dance of gratitude: to my friends, Rob and Linda, who took me in for two weeks when I really needed a place to stay, for the movers who took such good care of my belongings from beginning to end, to the wonders of Craig’s list that made finding this apartment possible. I was so happy that I wanted to give the world one great big hug, and I wanted to make sure that I took a moment to remind myself how good this world and our experience in it can be.
Now I’m collapsing into bed with a wide smile. My feet haven’t been this tired in years and my legs aren’t used to the three flights of stairs just yet. And yet none of that matters. I’m home again.
change, economy, home, moving, New York City, recession

My Year of Hopefulness – While You Were Out

Christa Avampato

Today I went to pick up all of the keys for my new apartment. At 9am tomorrow, I’ll be happily skipping around my new, renovated, larger, cheaper apartment a mere four blocks from my old one – a very positive, unintended consequence of the recession.

I was too excited sleep this morning, so I was up and out the door early. I missed my old neighborhood, even though I’ve only been gone two weeks. I wanted to take some time to walk around before meeting my new landlord.

When I hopped off the train and walked a few blocks, I was surprised to see how much has changed. More store fronts have closed up, and a few formerly vacant ones are now occupied. A 10-story condo building is going up a few doors down from my new digs. The 96th Street subway construction looks like it may actually be finished some time relatively soon. And two blocks away, I’m not just getting a Whole Foods (which has me smiling widely) but an entire retail complex called Columbus Square (get it?) that includes a Crumbs (gasp)! I may never have to leave my new little haven of hope.
I’m one of those folks who’s always surprised that any place I’ve been changes while I’m away. The way it is in my mind at last sight, is the way it remains frozen, captured in time. Like my friend, Brandi, I should be walking around with a camera at every moment so that I can quickly snap images of our ever-changing world. Tomorrow everything could be different.
My experience today makes me realize why exhibits like Camilo Jose Vergara’s beautiful tribute to Harlem are so powerful, poignant, and necessary. Just as we are always in a process of becoming, so are the communities where we live. Just as we want to tell our own stories, so do our cities.
The image above was taken by Ruby Washington/The New York Times.
experience, good fortune, happiness, luck, mood, movie, outlook

My Year of Hopefulness – Prepare Yourself

Christa Avampato

“Better keep yourself clean and bright; you are the window through which you must see the world.” ~ George Bernard Shaw

For the past few months, I’ve been thinking about preparedness. For whatever reason, my life has taken some unexpected, wonderful turns that I didn’t expect during this time. And for some other reasons that I don’t fully I understand, I have been prepared for them. Ready to raise my hand, ready to make time in my life to pursue these new opportunities, ready to be surprised.

We owe it to ourselves to be able to accept and relish happy circumstances. And I have found more often than not that happiness largely depends on our desire to be happy. My friend, Kelly, and I love to quote the movie Say Anything when John Cusack says, “how hard is it to just decide to be in a good mood and then be in a good mood?” If we keep ourselves always looking up, aiming high, and seeking good fortune, then we at least have a decent shot at living a life that’s good, honest, and worthwhile.

This life requires that we be prepared for things to go our way. We spend so much time preparing for disaster, disappointment, and hardship. I’ve spent a lot of my life hoping for the best and expecting the worst. But what if I spent even a small amount of time at least anticipating if not expecting the best outcome? These last few months have taught me that the best of times can be upon us now, even when many world circumstances look so bleak. While the world may not be clean and bright, our attitude and outlook can be, and perhaps that intention is enough to change not only our own circumstances, but the circumstances of those whose lives we touch.

The image above can be found at: http://lh4.ggpht.com/_wZoiN6j9b2k/R0s8rN24ETI/AAAAAAAAALc/57869_Jfv9E/100_3377.JPG

choices, decision-making, dreams, future

My Year of Hopefulness – Make Your Own Path

Christa Avampato

“Travelers, there is no path. Paths are made by walking.” ~ Antonio Machado, Spanish poet

A few years ago, my friend, Amy, and I were talking about the lives that were stretched out before us, that were laying in wait for our arrival. We were at a place called The Little Grill, a co-op restaurant in Harrisonburg, Virginia. We were both graduate students; Amy was getting her Master’s in Conflict Resolution at EMU and I was getting my MBA just down the road at UVA in Charlottesville. I asked Amy how she saw all of her work playing out. Would she go overseas? Did she have a specific issue or population she wanted to work with? What did she think the universe held for her? Her response was that she didn’t know; the only thing she was sure of at that time was that she wanted to build her own road and not wait for it to find her.

I remember that conversation so clearly. Amy’s passion for her work was so evident. Now here we are, close pals, building our respective roads. Our paths have been shaped by many unexpected events, some good and some not-so-good. Those paths weren’t laying in wait for us as I originally thought. We’ve had to build them, one tiny piece at a time, by trying something, and trying again and again and again. Maybe our fate isn’t set by the Universe at all. Maybe we find our groove by moving.

While it can be a little disappointing to know that our perfect life isn’t out there waiting for us to show up, it’s also very freeing. Maybe our life’s work isn’t pre-determined. Maybe there’s nothing to discover, as if it’s been there all along. Maybe it’s all more dynamic than that. Maybe our life’s work can be whatever we want it to be, and if after a period of time we want to change it up, then that’s A-OK. After all, it’s our path, and it’s only going to be built by us moving forward. And sometimes moving forward means moving on.

Someone I know is very passionate politics right now. He’s researching all kinds of election methods and voting systems because he’s become deeply interested in how our government operates. I told him yesterday that I can’t wait to see how this all plays out for him, where it takes him. He said, “well, for now this is my interest. Tomorrow it might be the clarinet, and then that’s all you’ll hear about from me.” Little did I know that he was saying exactly the same thing as Machado. His path, Amy’s path, all of our paths are ours to build. Take whatever turns you want.

The photo above can be found at: http://farm3.static.flickr.com/2304/1557274926_a7c2569175_b.jpg

insomnia, science, sleep, The Journal of Cultural Conversation

The Journal of Cultural Conversation – Take a Nap, or Don’t

Christa Avampato

My latest post on The Journal of Cultural Conversation (TJCC) is up: Take a Nap, or Don’t, an update of my continued research on insomnia. Does sleep help creativity? Does insomnia help creativity? Science weighs in…

My writing partner and collaborator, Laura Cococcia, is the creative genius behind TJCC and has asked me to write for the site every Monday. I will repost all links to my TJCC articles on this blog and on my Twitter account.