This morning I set out two big goals get my new apartment organized: get the kitchen and bathroom into livable condition. As I was straightening out my bathroom, I noticed that the contractors had only put one light bulb into the ceiling fixture. It was a little dim and as I used the mirror over the sink I wondered if adding another light bulb would really help since there is a half wall that separates the vanity from the bathtub. To solve this question I considered the extreme: if the sun magically appeared as my light fixture, would that make the whole bathroom brighter, half wall or not? Of course it would. Question answered. I just had to make sure I had a light bulb that was bright enough to make a difference.
This little trick of extremes is one I learned in my economics classes while at Darden. For example, let’s take supply and demand. What happens to price as supply increases? Well, what would happen if there was so much of a product that everyone could have 1,000,000 units? The product likely wouldn’t be worth much. Price would be very low. So we can conclude that as supply increases, price drops (unless of course demand is so high that it could never be satisfied. But I digress…)
This method can be used for any circumstance in our lives from changing a light bulb to developing a new product. When I was writing the paper to develop a pilot of my education program, I went to extremes. What if I only needed 10 eager students, a room in any public classroom, and I was willing to fund the entire thing myself so that the school and the kids wouldn’t have to pay a dime? Could I convince one public school in New York City to participate? Probably.
We can also use this method for more abstract ideas, and this perhaps the most powerful use for this technique. What are all the circumstances we would need to be completely happy? What are all the things we would need to accomplish in order to live a fulfilling life? What would we be willing to do (or give up) in order to make our wildest dream a reality? What if we only had a very short time remaining in this lifetime – what would we do right now?
The photo above can be found
here.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
This morning I set out two big goals get my new apartment organized: get the kitchen and bathroom into livable condition. As I was straightening out my bathroom, I noticed that the contractors had only put one light bulb into the ceiling fixture. It was a little dim and as I used the mirror over the sink I wondered if adding another light bulb would really help since there is a half wall that separates the vanity from the bathtub. To solve this question I considered the extreme: if the sun magically appeared as my light fixture, would that make the whole bathroom brighter, half wall or not? Of course it would. Question answered. I just had to make sure I had a light bulb that was bright enough to make a difference. 
