“Travelers, there is no path. Paths are made by walking.” ~ Antonio Machado, Spanish poet
A few years ago, my friend, Amy, and I were talking about the lives that were stretched out before us, that were laying in wait for our arrival. We were at a place called The Little Grill, a co-op restaurant in Harrisonburg, Virginia. We were both graduate students; Amy was getting her Master’s in Conflict Resolution at EMU and I was getting my MBA just down the road at UVA in Charlottesville. I asked Amy how she saw all of her work playing out. Would she go overseas? Did she have a specific issue or population she wanted to work with? What did she think the universe held for her? Her response was that she didn’t know; the only thing she was sure of at that time was that she wanted to build her own road and not wait for it to find her.
I remember that conversation so clearly. Amy’s passion for her work was so evident. Now here we are, close pals, building our respective roads. Our paths have been shaped by many unexpected events, some good and some not-so-good. Those paths weren’t laying in wait for us as I originally thought. We’ve had to build them, one tiny piece at a time, by trying something, and trying again and again and again. Maybe our fate isn’t set by the Universe at all. Maybe we find our groove by moving.
While it can be a little disappointing to know that our perfect life isn’t out there waiting for us to show up, it’s also very freeing. Maybe our life’s work isn’t pre-determined. Maybe there’s nothing to discover, as if it’s been there all along. Maybe it’s all more dynamic than that. Maybe our life’s work can be whatever we want it to be, and if after a period of time we want to change it up, then that’s A-OK. After all, it’s our path, and it’s only going to be built by us moving forward. And sometimes moving forward means moving on.
Someone I know is very passionate politics right now. He’s researching all kinds of election methods and voting systems because he’s become deeply interested in how our government operates. I told him yesterday that I can’t wait to see how this all plays out for him, where it takes him. He said, “well, for now this is my interest. Tomorrow it might be the clarinet, and then that’s all you’ll hear about from me.” Little did I know that he was saying exactly the same thing as Machado. His path, Amy’s path, all of our paths are ours to build. Take whatever turns you want.
The photo above can be found at: http://farm3.static.flickr.com/2304/1557274926_a7c2569175_b.jpg
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“Travelers, there is no path. Paths are made by walking.” ~ Antonio Machado, Spanish poet
